Demystifying the Podcast Media Process

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Master the buying process in the podcasting world!

  • Learn the different channels through which podcast ad space is bought and sold.

  • Understand the difference between direct buying, network, and podcast ad agencies.



This course will educate you on the different buying channels as well as how to truly make the most of this unique medium.

What Will You Learn

  • The different channels through which podcast media is bought and sold
  • Direct buying vs. network vs. podcast ad agency
  • Different techniques to incorporate podcast advertising to your digital media plans
  • How to test the medium
  • Incorporating influencer principles into a digital and audio medium

Who Should Attend

  • Mid-Level Media Planners/Buyers
  • Account Executives
  • Social/Digital Marketing Managers

Course Description

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This course will walk you through the ways that podcast ads are bought and sold, and how you can work them to your agency’s advantage.

About the Thought Leader


  Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space.
  Combining a mix of creativity and business development, Jessica works with companies, small businesses, and podcasters who
  want fresh ways of selling and growing online. In 2016, Jessica launched j/k media agency to help podcasters grow and monetize
  their shows through marketing strategy and advertising representation.

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