Power of Podcast Advertising: Ad Campaign Success

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Quick Overview

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Understand the elements that create a successful podcast ad campaign!

  • Know when to tweak your existing campaign.

  • Understand which KPIs are valuable.

  • Learn what goals are realistic.




Much like other advertising mediums, some investments will be a home run and others will need some tweaking.

What Will You Learn

  • How long to wait before changing or tweaking a campaign

  • How to effectively measure a campaign that is neither fully audio or digital

  • What to provide the podcaster to optimize campaign success

  • What kinds of goals you should realistically expect to achieve with a podcast ad campaign

  • Which KPIs to use and which ones to ignore and throw away

Who Should Attend

  • Mid-Level Media Planners/Buyers

  • Account Executives

  • Social/Digital Marketing Managers


  • 60 minutes

Course Description

Everyone understands that, sometimes, an ad campaign needs to be adjusted in order to be successful. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.

About the Thought Leader


  Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space.
  Combining a mix of creativity and business development, Jessica works with companies, small businesses, and podcasters who
  want fresh ways of selling and growing online. In 2016, Jessica launched j/k media agency to help podcasters grow and monetize
  their shows through marketing strategy and advertising representation.

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