Behavioral Economics & Creativity

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how behavioral economics can help to define marketing problems!

  • Understand how behavioral economics and creativity work together.

  • Learn the five steps to change behavior.

  • Gain insight from successful real-world examples.




After completing this course, you’ll be able to justify creative ideas in the C-Suite.

What Will You Learn

  • How behavioral economics and creativity work together
  • The five steps everyone must take to change behaviors
  • Real-world examples of successful strategies and stories

Who Should Attend

  • Strategists
  • Account Leads
  • Creatives


  • 60 minutes

Course Description

In this course, we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. Get ready to change behaviors and guide yourself and your team to marketing success!

About the Thought Leader

John_Kenny   John Kenny, Chief Strategy Officer at FCB – Chicago, has led strategic planning at FCB Chicago since 2012 working on brands such
  as Clorox, Michelob Ultra, Jack Daniels, Academy Sports and Cox Communications.

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