Building Rapport with Clients

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Quick Overview

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Use psychological principles to build a rapport with your clients!

  • Learn your own preferred communication styles.

  • Understand the most common communication styles of clients.

  • Build strategies for effectively communicating with clients who have communication styles that clash with your own.




Everyone communicates differently, and it’s important to learn to break down these communication barriers to effectively convey our message.

What Will You Learn

  • How to identify your own communication style
  • The most common communication styles for your clients
  • How to identify the communication style of a new client, team member, etc
  • The best ways to overcome communication barriers that result from clashing communication styles

 Should Attend

  • Account Managers
  • Industry Professionals interested in learning how to communicate more effectively — with clients, colleagues and with the agency’s top leadership


  • 60 minutes

Course Description

According to some psychologists, there are four recognizable communications styles that apply in most of our business situations. Most of us rely on one or two — the ones that have brought us most success. But our clients’ styles don’t always match our own. Sometimes these styles conflict, so what can feel like a disagreement in content is simply just a clash of style. If you understand the styles of your clients — and your colleagues — you can adapt your approach so they actually get what you’re saying, and aren’t distracted by how you’re saying it. You’ll walk away from this course feeling knowledgeable about communicating effectively with your clients, and making sure they feel heard when they work to communicate with you.

About the Thought Leader



  Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative
  companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees.
  He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory
  with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide,
  JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands.



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