Pushing Clients Beyond Their Comfort Zone

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Quick Overview

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Launch your client’s brand and develop an authentic voice!

  • Understand how social platforms support your client’s brand.

  • Discover why an authentic voice is critical to any brand.

  • Learn to support business objectives while driving traffic and without breaking your client’s authentic voice.



Launching a new brand with an authentic voice is no easy feat. Learn how you can pull it off for your clients in this all-new course!

What Will You Learn

  • How to develop a brand’s authentic voice
  • How to use social platforms to support and amplify that voice
  • How to support business objectives without “breaking” the voice - all while driving traffic and sales as a result of advertising strategy

Who Should Attend

  • Digitally-Focused Agency Employees
  • Account Managers


  • 60 minutes

Course Description

In this course, Kim Garcia, senior vice president of entertainment at VaynerMedia, will discuss how her team successfully creates an authentic brand presence and voice for clients on social media. In the summer of 2015, Kim led the charge to effectively bring USA Network’s newest show Mr. Robot to the masses on social media and disrupt and engage with timely real-world content no other brand would talk about.

In her work, Kim manages to make brands uncomfortable on a daily basis; and her team’s successful and bold approach to social media marketing helped USA Network win industry awards and cement Mr. Robot’s position on social as one to watch. 

You’ll walk away from this course more confident in creating an authentic voice for your client’s. You’ll also be able to use social platforms in a unique way to position them as disruptors in their industry.

About the Thought Leader

Kim Garcia   Kim Garcia is senior vice president, entertainment, at VaynerMedia.

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