The Principles of Code for Communicators

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Embrace the role of coding in your digital world!

  • Learn what goes into a website.

  • Understand what front-end languages are commonly used in website interactions.

  • Know basic elements of CSS and HTML.



Today we are marketing in a digital world – we are surrounded by Code!  Every website, mobile app, flash banner and web-form – all experiences online are made real by ‘Code’.

What Will You Learn

  • What goes into a website

  • The process of getting from Server to Client to User

  • What a server and a client side language is - and what it does

  • Real-world examples with features and benefits

  • What front-end languages are commonly used

  • The difference between JQuery and Javascript

  • The basics of CSS and HTML

Who Should Attend

  • Agency leaders

  • Account service, creative, or project management team members

Course Description

Even if you’re not planning on a career as a coder, this course will add value to your daily work life!  Increasingly, you may work with coders, or on project with code involved, or you may have to sign off on a brief/cost quote for coding, and you will likely want to feel more knowledgeable.

Join instructor Nick New, of The Knowledge Engineers, who will review the basic principles of code and what non-developers need to know to get started and avoid feeling lost.

Walk away from this course knowing your elements from your attributes, know your CSS from your HTML, and being able to explain what client and server side languages do.

About the Thought Leader



  Nick New has spent the past 12 years developing digital best practice, and learned his first coding language while working for
  Colgate Palmolive in 1996. Nick is currently Managing Director, The Knowledge Engineers and trains the worlds leading brands,
  agencies and media owners in digital marketing.



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