Too many times in the traditional pitch process a prospect’s crucial first impression is based on a not-so-great written communication. Let’s change that.
What Will You Learn
An easy-to-follow five-step process for better writing and editing
The role of “boilerplate” content - and how to better use it for a great impact
How to incorporate storytelling techniques into your content
The importance of ruthless editing
Who Should Attend
New business executives
Far too many ad agencies get wrapped up in jargon, generalizations, and wordiness when describing their talent and capabilities. That's because strong business writing skills are often overlooked in the blocking and tackling of daily job responsibilities. But when a game-changing RFP comes through the door, persuasive writing can make the difference between missing out on important opportunities or getting to the next round.
Join your instructors, Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.
About the Thought Leader
| Jody Sutter is a veteran agency new business executive and owner of The Sutter Company, a consultancy that helps agencies
and other marketing firms take a more proactive approach to their business growth. Ashley Milne-Tyte is a journalist and adjunct
professor at Columbia Journalism School. She also reports for NPR and hosts her own podcast, “The Broad Experience”, which
deals with women in the workplace.