Beat the Robots: The Gatekeepers Are Human Too

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$221.00

Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Whether you are selling a product, an idea, or selling yourself for an opportunity, ultimately the final decision will be made by another human. Stories are the best way to sway decision makers and closing the deal will require the perfect combination of facts and feeling, delivered with impact.

  • The many features and characteristics that all great stories have in common

  • How to craft your own stories using the same tools that great writers have used in literature, drama and business

  • How to use stories to persuade and influence audience opinion and behavior

$221.00

Details

What Will You Learn

  • The many features and characteristics that all great stories have in common
  • How to craft your own stories using the same tools that great writers have used in literature, drama and business
  • How to use stories to persuade and influence audience opinion and behavior

Who Should Attend

  • Anyone who worries that their job could become redundant due to advances in artificial intelligence
  • Anyone who worries that their job could become redundant due to lower-wage outsourcing
  • In other words, EVERYONE

Course Description

Whether you are selling a product, an idea, or selling yourself for an opportunity, ultimately the final decision will be made by another human. Stories are the best way to sway decision makers and closing the deal will require the perfect combination of facts and feeling, delivered with impact.

About the Thought Leader

barry-martin

Barry Martin | Co-Founder and Chief Strategist of TELL-IGNITE. His work and knowledge of the consumer spans a wide variety of genres including news, sports, finance, business, technology, style, entertainment, pop culture and lifestyle. He uses innovative methods and storied presentations to deliver “insightful stories that drive decisions” — educating marketers, sales teams and content creators in ways that ignite decisions.

 

JenniferJohnson

Jeff Pucillo | Co-Founder and Chief Storyteller of TELL-IGNITE. He applies his extensive experience in entertainment to finding the drama in data for marketers, sales teams and content creators. Jeff’s work humanizes data — making it accessible, memorable, and actionable. He can be found at the intersection of business and performance.

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