What Will You Learn
Who Should Attend
Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.
About the Thought Leader
Katie Fiore heads Conversion Optimization at SYZYGY New York, a data-driven performance agency that is partially owned by WPP. Katie established the Conversion Optimization center of excellence to bring together business intelligence, personalized creative and multi-touch attribution as a cohesive offering. Her team develops strategies to help clients generate incremental revenue through improved media and creative performance, and provides technical implementation services. Prior to joining SYZYGY, Katie worked at PMX Agency for 14 years, ultimately serving as Vice President and General Manager of Creative Services and head of Client Services. Katie began her advertising career working on CPG accounts, including P&G and Nabisco, for agencies such as FCB, Wells Rich Greene and Jordan, McGrath, Case & Taylor. She shares her passion for bringing together technology, creative and media at advertising, retail and publisher conferences such as IAB.