Agile Marketing for Personalization

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$221.00

Quick Overview

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Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.

$221.00

Details

What Will You Learn

  • What is personalization, and why and how marketers are using it
  • Why an agile approach is critical to the success of your personalization efforts
  • How to create a strategic framework to support your agile approach
  • What infrastructure and processes you need to put in place to be agile
  • Which kinds of partners you might want to enlist and how to evaluate them

Who Should Attend

  • Digital advertising practitioners and content marketers
  • Account executives
  • Managing directors of smaller agencies

Course Description

Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.

About the Thought Leader

Katie

Katie Fiore heads Conversion Optimization at SYZYGY New York, a data-driven performance agency that is partially owned by WPP. Katie established the Conversion Optimization center of excellence to bring together business intelligence, personalized creative and multi-touch attribution as a cohesive offering. Her team develops strategies to help clients generate incremental revenue through improved media and creative performance, and provides technical implementation services. Prior to joining SYZYGY, Katie worked at PMX Agency for 14 years, ultimately serving as Vice President and General Manager of Creative Services and head of Client Services. Katie began her advertising career working on CPG accounts, including P&G and Nabisco, for agencies such as FCB, Wells Rich Greene and Jordan, McGrath, Case & Taylor. She shares her passion for bringing together technology, creative and media at advertising, retail and publisher conferences such as IAB.

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