Digging Deep for Customer Insights

Be the first to review this product

Availability: In stock

$221.00

Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to use insights appropriately to further your agency’s strategy.

  • Understand what a true insight is - and how to use them.

  • Mine meaningful insights and apply them.

  • Learn how other brands use their media kit and social strategy.

 

$221.00

Details

The Agency Planner Essentials series provides you with three essential skills for every strategic planner.

What Will You Learn

  • How to uncover true business insights
  • How to develop processes and innovation in your company culture
  • How to mine for meaningful customer insights
  • How to create a Message Matrix and Message Evaluator Tool

Who Should Attend

  • Junior- to mid-level account managers and planners

Duration

  • 60 minutes

Course Description

"The Agency Planner Essentials” series provides you with three essential skills for every strategic planner.

In this course, you’ll learn:
1. Digging Deep for Customer Insights
2. Getting to Your Most Powerful Message
3. Customer-Driven Media Planning"

About the Thought Leader

Lauren_Stradley   Lauren Stradley, Senior Consultant and Partner at Noetic Consultants. With over 15 years of experience, Lauren has had the
  pleasure of doing brand management and brand strategy for companies like Discovery Communications, Best Buy and Target.

Product Tags

Other people marked this product with these tags:

Use spaces to separate tags. Use single quotes (') for phrases.