Get started improving your customer’s journey with barrier-based strategic planning that allows your customer to drive your integrated media plan.
What Will You Learn
Who Should Attend
You don't need to be a media planner to develop a media strategy. This course will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.
About the Thought Leader
Marci Klugman, Senior Consultant at Noetic Consultants. Marci’s experience spans both the agency and client side of the marketing