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Content Rights Management: “Rules of the Road” for Social Media

Free for 4A's Members / Non-4A's Members: $221

Stay informed about content rights when it comes to your client’s social media!

  • Deal with offensive or inappropriate content.

  • Learn about copyright infringement.

  • Understand native advertising.

The New Rules of Mobile Advertising: Hyperlocal Targeting or Bust

Free for A's Members/ Non-4A's Members: $221

Harness hyperlocal targeting capabilities on mobile!

  • Understand how hyperlocal advertising works on mobile.

  • Learn about conversion tracking.

  • Discover creative techniques to find your best audience.

An Introduction to Beacon Technology and the Marketplace Opportunity

Free for 4A's Members / Non-4A's Members: $221

Explore the world of Beacon Marketing for retailers and brand advertisers!

  • Discover what a beacon is, and how it can empower retailers to provide a better customer experience.

  • Prepare yourself to better support clients adopting this new technology.

Programmatic 101

Free for 4A's Members / Non-4A's Members: $221

Start targeting your advertising with programmatic buying!

  • Learn what a programmatic ad-buying platform is.

  • Discover the ways programmatic buying solves problems for your clients.

  • Practical applications that can help you boost conversion.

How To Write an Annual New Biz Plan

Free for 4A's Members / Non-4A's Members: $221

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.

  • Understand the basics of managing your team and giving them the information they need to succeed.

  • Uncover how to best manage your timeline.

Content Marketing Strategy: Hints & Best Practices

Free for 4A's Members / Non-4A's Members: $221

Create a content strategy that matches your business goals!

  • Learn what excellent content strategy looks like.

  • Create great content through social listening.

  • Master advanced content creation tips.

Managing Up When You’re Not in Charge

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.

The Keys to Programmatic Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the keys to programmatic marketing by cutting through the jargon and empowering you to better manage your campaigns!

  • Discover Real-Time Bidding (RTB).

  • Understand who’s who in the online advertising system.

  • Uncover the importance of data in real-time advertising.

Evolution of Project Management: Agile in an Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

It is becoming common for agencies and clients to demand project teams move to an agile approach in executing their projects. Perhaps a few in the agency will get agile training and a tool will be purchased to help with the new type of workflow. But oftentimes the most critical component of transitioning to an agile approach, defining how agency and client culture and interactions need to change, often isn’t considered nearly enough.

  • What a successfully run agile project looks like

  • Bumps in the road in getting there

  • An action plan for moving toward agile practices

Media Relations Essentials: Present Like A Champ

 4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

This webinar is designed to build on and sharpen existing communications skills to allow you to shine in any speaking situation. We will cover tips and information to help amplify your energy, expertise and authenticity. Information will also be provided on effective use of body language, humor and anecdotes. In addition, we will cover handling confrontational media questions and situations. The goal is to ensure you are prepared, in control and confident in all speaking situations, from media interviews, keynote speeches, panel presentations TED talks, internal meetings, product launches and more.

What Will You Learn

  • How to refine a message for the media/public

  • How to build Confidence through body language

  • The Do’s and dont’s for print and broadcast interviews

  • Tips for doing webinars

  • Public speaking tips for podiums, panels or internal meetings

Honing Adaptive Leadership Skills Working in Agencies

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace the volatile work environment you face and find success!

  • Learn how emotional intelligence can help in a volatile environment.

  • Understand how to identify challenges.

  • Discover how to implement easy-to-use techniques to reduce stress.

Learn to Manage Your Time to Make More of It

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Time management isn’t just desirable - it’s necessary!

  • Learn dozens of time management tips and techniques.

  • Recognize what’s blocking you from using your time efficiently.

  • Discover new ways of scheduling for maximum productivity.

Mastering Difficult Conversations With Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

There’s no avoiding difficult conversations with clients - but you can navigate through them more effectively!

  • Learn to plan for a positive dialogue.

  • Understand why your client’s perspective may be negative.

  • Discover the best way to navigate opposing opinions.

Embrace Leadership No Matter What Level You’re At

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

To succeed in business today, you have to be both a leader and a manager.

  • Learn how to assess your leadership radar.

  • Understand what the top competencies of leadership are.

  • Discover how to lead on any level.

How to Effectively Present Yourself in Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t let presenting yourself become a point of stress!

  • Learn to communicate both clearly and concisely.

  • Understand how to read a room.

  • Discover how you can tailor your message depending on who you’re speaking with for the best results possible.

How to Plan and Lead Effective Meetings

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop wasting time in poorly run meetings. Follow these tips instead!

  • Learn to set goals for each meeting and establish outcomes.

  • Understand how meeting logistics can enhance success.

  • Design agendas and learn to connect meeting flow!

How to Understand Your Agency’s Financial Relationships

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Make sure that your financial margins are right!

  • Learn the basics of agency financial underpinnings.

  • Understand how to always protect your agency’s financial interests.

  • Discover five strategies for talking money with clients.

Stop Servicing, Start Leading Series: Managing Direct Reports

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to manage your direct reports and effectively delegate!

  • Understand the best way to communicate with employees.

  • Discover the talent of your direct reports to delegate effectively.

  • Uncover how to motivate your direct reports.

Develop a Strategy to Leading Your Client

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

Getting More Creativity Out Of Creative Thinking

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break out of your rut with creative thinking!

  • Learn to rethink traditional brainstorming.

  • Develop fresh ideas.

  • Create a new methodology for reenergizing your creativity.

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

Being a Working Parent in Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Drop the balancing act, embrace imperfection, and rock your parenting life and your professional life!

  • Learn to ask for help when you need it.

  • Understand what it means to be a high performer - and what you need to do to achieve those benchmarks.

  • Master communication, and encourage your company to create a culture that supports you and your needs as a parent.

Pushing Clients Beyond Their Comfort Zone

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Launch your client’s brand and develop an authentic voice!

  • Understand how social platforms support your client’s brand.

  • Discover why an authentic voice is critical to any brand.

  • Learn to support business objectives while driving traffic and without breaking your client’s authentic voice.

Evolution of Project Management: Emotional Intelligence

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Navigating challenging team dynamics can be one of the hardest parts of being a Project Manager. In order to effectively do this, you’ve got to have emotional intelligence (EQ). At the end of this webinar, you’ll understand the principles of EQ, how it applies to being a better PM, and some ways you can hone your EQ skills.

  • The principles of emotional intelligence

  • Why emotional intelligence matters to being a good Project Manager

  • How to navigate situations with team members who are not very emotionally intelligent

  • Ways to improve your emotional intelligence

Evolution of Project Management: Roles and Responsibilities in the Modern Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

With Account positions in advertising perhaps as old as the industry itself and with the discipline of Project Management being seen in agencies for a fraction of that time, many agencies are still trying to determine the right mix of roles and responsibilities between Account and Project Managers. In this webinar, we will help clarify what the core responsibilities of each role can be and how they can work successfully together.
  • What is the difference between Project Managers and Account Managers

  • A detailed recommendation on roles and responsibilities for each role

  • When both roles are in place, what does success look like

The Principles of Code for Communicators

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Embrace the role of coding in your digital world!

  • Learn what goes into a website.

  • Understand what front-end languages are commonly used in website interactions.

  • Know basic elements of CSS and HTML.

Persuasive Writing for New Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Ditch the traditional, ho-hum pitch and spice things up with these techniques!

  • Master a simple five-step process for better writing and editing.

  • Focus on the role of “boilerplate” content and how to more effectively incorporate it into your work.

  • Embrace the most important element of writing - ruthless editing.

3 Steps to Learn How to Innovate

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!

Unlock Creative Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Let your creative instincts lead you in your large organization!

  • Learn what big companies can learn about creativity from smaller organizations.

  • Understand the best ways to staff creative projects across multiple offices.

  • Discover what the biggest enemies of creativity are as your organization grows.

Rock Your LinkedIn Profile

 Free for both 4A's Members and Non-4A's Members

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.

  • Discover how to create a rockstar profile.

  • Use your profile to continue growing your brand and reputation!

How to Attract and Retain Top Talent

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.

How to Lead Creative Talent to Change the World

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how your agency’s creative talent can make a difference!

  • Understand how to identify the difference you’d like to make with your work.

  • Identify your personal leadership strengths.

  • Define personal goals.

How to Address the Digital Talent Gap

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to implement key marketing trends!

  • Understand the digital talent impact of key marketing trends.

  • Discover how to create a L&D/Talent plan.

  • Implement innovative ideas that promote a digital business culture!

How to Embed Creative Collaboration into Your Company’s DNA

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how a collaborative company culture can positively impact your agency!

  • Understand what a collaborative business looks like.

  • Discover how creative leaders build trust.

  • Uncover how to navigate ownership and new ideas in a collaborative environment.

Design Your Creative Operations Playbook

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Crush your competition by building a Creative Ops Playbook!

  • Get creative staffing structure right the first time!

  • Implement creative communication strategies.

  • Master your approach to scope of work.

How to Thrive in a Project Based World

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to profitably involve yourself in the project-based world!

  • Profitably engage with your clients in a more modular way.

  • Deploy your best talent for the right projects.

  • Optimize working with multiple business partners on projects.

Beat the Robots: You are the Perfect Machine

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

You already have the tools to be analytical (left brain) and emotional (right brain). Regardless of where your strengths lie, we teach you ways to develop the “non-partisan” brain, calling on the side of your brain best suited to any task.

  • How we are superior to artificial intelligence thanks to our two-sided brain

  • Recognizing opportunities to apply emotion to every task, adding your unique, human qualities and perspective to your work

A Streamlined Test and Learn Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The one constant in the digital world is change. Better ways to work emerge. Channels converge. Amid all this complexity, clients demand increased transparency. That’s why grounding every aspect of your digital marketing efforts in efficient test-and-learn strategies is essential to understanding and optimizing results. In this webinar, you will learn faster and better ways to enhance digital results by using the power of hypothesis setting and easy scalable test-and-learn programs.

  • Best practices for building a robust test-and-learn framework to understand digital impact

  • How to quickly assess current state and establish baseline data

  • Three platforms and technologies you may not have thought of testing — but should consider

  • Why it starts with a hypothesis: measurement planning and expectation setting

  • How to apply test-and-learn to cross-screen, complex campaigns

  • How to bring transparency to the test to ensure client trust


How to Maximize Your Creative Leadership Impact

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Maximize your impact through time management, better communication, and more!

  • Learn to manage your time as a leader.

  • Understand how your influence can best impact client work.

  • Discover “Profitable Creativity” and implement it with your team!

Evolution of Project Management: Connecting Producers with Finance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

When it comes to production and finance, everybody’s looking at the same thing: the bottom line. This webinar will look at that too—while also exploring the relationship between production and finance. We’ll discuss why collaboration between these teams is so important and the impact it can have on projects, day-to-day agency life, and, yes, the bottom line.

  • Identifying project pitfalls and scope creep that are contributing to decreased profits

  • Staffing and resourcing properly to maximize overhead

  • Introducing production into the initial contract phase of client onboarding

Embracing Chaos: How W+K Builds a Creative Culture

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break the rules and consider new possibilities to help your creativity thrive!

  • Learn to manage diverse and highly skilled people.

  • Take better creative risks.

  • Embrace succession planning as a reality.