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Coffee Break Video Series: Managing My Everyday Work

 4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Managing your day-to-day workload and keeping your clients informed along the way is not an easy task, to say the least. Yet it’s one of the most critical skill areas needed in order to be an effective account or project manager. 

Managing My Everyday Work is a four-part microlearning course designed to develop and enhance your workflow management and client communication skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session. 

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn

  • How to plan and conduct a productive meeting

  • How to keep clients informed about projects without making extra work for you

  • What to do when something goes wrong on a client project

  • Time management tips and techniques for working more efficiently

The Big Fish Experience: How to Create Compelling Arguments in Your Presentation

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The success of every idea depends on the strength of how it’s presented. We’ve all had that one “big idea” – that passion project we’ve worked through the night and into the morning. Everyone has felt the drive that comes with it, and the desire to see it come to life. However, the next groundbreaking idea can’t be hindered or ignored just because it was presented badly. That’s why, in this presentation, Kenny Nguyen of ThreeSixtyEight details the process of how they craft engaging content through interactive exercises for some of the world’s biggest brands and game changing startups.

  • How to craft a compelling big idea to challenge your audience

  • How to develop an effective call to action

  • How to build a more cohesive structure for your presentation through an easy mind mapping process

  • Strategies to best open and close your presentation

 

Coffee Break Series for Account Management

4A's Members: $895  (Login with your 4A's Profile for Member Discount) / Non Members: $1,195

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship

How to Play to Your Agency’s Strengths

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Stop chasing new business - reframe your position and have new business chase you!

  • Learn to develop a stronger win ration in new business.

  • Explore a broader geographical market area.

  • Leverage your pricing!

Use Culture to Drive Agency Results

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Use your complex and unique agency culture to drive better results with clients!

  • Understand efficient ways to tap into your culture’s energy.

  • Learn key behaviors that result in impactful relationship changes.

  • Leverage your team to motivate one another!

Win, Keep and Grow Accounts in 45 Min

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Stand out from the crowd with these proven strategies!

  • Learn to position your agency as your client’s most valued asset.

  • Discover how to win your client’s trust, admiration, and respect.

  • Uncover the key to setting your agency apart from the competition.

 

Shortcuts to BIG Ideas

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Hone your creative thinking to stand out from the crowd!

  • Learn to move past creative blocks.

  • Understand key techniques for brainstorming.

  • Start thinking conceptually to bring your ideas to life.

Social Media & Digital Etiquette

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start using social media to create a professional presence in the digital space!

  • Learn to use smartphones appropriately in the workplace.

  • Balance your office and online presence.

  • Master the art of emails.

 

Finding Lifelong Mentors To Fast-Track Your Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Boost your career by finding mentors who can help you achieve your goals!

  • Learn to identify who would be a good “mentor fit” for you.

  • Uncover what value you bring to the mentor/mentee relationship.

Embrace Podcasting for Your Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Uncover the myths about the podcasting ad space!

  • Embrace podcasts as a platform of the future.

  • Understand why the intimacy of podcasting is key for the advertiser.

 

Demystifying the Podcast Media Process

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Master the buying process in the podcasting world!

  • Learn the different channels through which podcast ad space is bought and sold.

  • Understand the difference between direct buying, network, and podcast ad agencies.

Power of Podcast Advertising: Ad Campaign Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Understand the elements that create a successful podcast ad campaign!

  • Know when to tweak your existing campaign.

  • Understand which KPIs are valuable.

  • Learn what goals are realistic.

 

Build a Reliable Lead Pipeline

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how to consistently generate excellent leads!

  • Know the systems you need to generate leads.

  • Build the right offer that will close deals.

  • Position your agency as THE choice for clients!

 

Deploying Creativity in Transformational Moments

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how to consistently generate excellent leads!

  • Create conditions where creativity drives commerce.

  • Apply more fluid operating models.

  • Learn to increase ideation!

 

Budgeting Essentials P&L Forecasting and Analysis

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Be ready to answer questions from brands and negotiate like a pro!

  • Understand what types of questions are coming your way.

  • Learn to prepare adequately.

  • Preemptively head off objections that could occur during the negotiation.

Channeling Your Inner Champion

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Grow your agency as if you’re going to sell it - regardless of your future plans!

  • Reduce apprehension by researching your conversation ahead of time.

  • Learn to keep cool - even if you feel defensive.

Video’s Biggest Challenges: Ad Experience & Measurement

Free for both 4A's Members and Non-4A's Members

Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!

  • Implement video in your strategy.

  • Gain access to real-world examples, research, and strategy to learn what works (and what doesn’t)!

 

Overcoming Unconscious Bias: How to Climb Higher Up

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The biases that we face in the advertising industry, and in many other industries, are often unconscious and institutionalized. But, together, we can work to address them.

  • What unconscious bias is, and how it impacts the advertising industry

  • How you can mobilize support internally and externally to inspire change

  • What actions you can personally take to prevent bias from having a negative impact on your career growth

What’s Going on with Marketing Analytics?

Free for 4A's Members / Non-4A's Members: $221

Take a closer look at Gartner’s study on marketing analytics!

  • Learn critical industry trends.

  • Understand what clients are looking for when they request marketing analytics from their agency team.

  • Discover what leading vendors are doing right - and how you can emulate them!

SEO Copywriting: Getting the Most Out of Content

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn the key principles you need to know in order to improve your copy for SEO!

  • Understand how search engines operate.

  • Master keywords and phrases.

  • Incorporate your new skills into existing and new copy.

 

The Small Agency Playbook for Winning New Business: 5 Pillars of a New Business-ready Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Agencies that have thriving, highly functional new business operations share some common characteristics. Despite what you might expect, they don’t involve hard-core sales tactics or esoteric techniques. In fact, they’re based on straightforward practices that any agency can master.

In this course, you’ll discover what those common characteristics are, why they lead to winning high-quality business, and how you can cultivate those qualities within your own agency.

What Will You Learn

  • The formula for a good “elevator pitch” and why it’s the one marketing tool you can’t do without

  • A framework for determining how much you can afford to investment in pitching

  • Why storytelling is an agency’s secret sales weapon – and what you need to do to master it

  • How to leverage the strengths of your team to build a strong business development practice, no matter the size of your agency

  • How to choose the right tactics you can sustain over time to meet your goals

Transition Planning For Parents

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Set yourself up for smooth parental leave transitions!

  • Learn to prepare and transition through parental leave.

  • Understand different working styles and their impact on your leave.

  • Build leadership skills that support transitioning parents.

How to Join the C-Suite When Nobody Thinks You Can

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact

  • Learn simple actions you can start implementing right now to rework how you’re perceived

  • Improve leadership skills that will help you achieve your career goals

Beat the Robots: Ace the Turing Test

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

You and your work should never be mistaken for an algorithm. In this webinar we show ways to present information in person or through media that leverages your humanity by engaging decision makers where they live – in their emotions.

  • The secrets to making attention-getting, memorable live presentations that emotionally engage audiences

  • Ways and benefits of adding emotion to powerpoint and other typically data-heavy media presentations

  • How to edit ruthlessly, using images instead of words to make your audiences feel and act the way you intend

 

Meetings, Pitches, Presentations, Negotiations: Selling Your Work and Selling Yourself

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

All too often we don't present ourselves, or our work, in the right way, and this has a profound effect on our success. This course focuses on how to get your point across effectively and achieve desired outcomes, whether it be your thinking internally, your work to clients, or yourself with regard to career ambitions, promotions and pay. Instructor Cindy Gallop guides students to accurately assess their own value and to present their ideas rooted in the knowledge that they bring something unique and critical to their agency.

  • How to present yourself in such a way that your recommendations sell themselves

  • How to build your profile in your industry

  • To assess the value you bring to your agency, and how to use it to your benefit

  • How to make yourself heard, and have your ideas acted on

Agency Financial Relationships: What You Need to Know

Free for 4A's Members / Non-4A's Members: $221

Better understand how your work generates income to fully comprehend the profitability of your agency!

  • Understand the basics of your agency’s financial underpinnings.

  • Learn to protect your agency’s financial interests.

  • Discover new tactics for talking money with clients.

Driving Social Media ROI: Rules of the Road

Free for 4A's Members / Non-4A's Members: $221

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.

  • Know which metrics to track.

  • Learn how to use social media to map business outcomes.

How to Become an Executive Creative Director

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

This course focuses on creative business leadership and talent management, and as such, is relevant to anyone working in a creative capacity in any industry.

  • How to reframe yourself as a creative force to be reckoned with in your professional life

  • How to use specific thought frameworks to rework your thinking and gain confidence and authority

  • How to implement career-enhancing behaviors that ensure you’re respected and taken seriously as a leader in your creative field

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

How to Take Your Creative Ideas and Sell to Clients

Free for 4A's Members  / Non-4A's Members: $221

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.

  • Understand the difference between creative ideas and building creativity.

  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.

How Planners Can Go Beyond Ads to Create Powerful Cultural Moments

Free for 4A's Members / Non-4A's Members: $221

You already have the tools to be analytical (left brain) and emotional (right brain). Regardless of where your strengths lie, we teach you ways to develop the “non-partisan” brain, calling on the side of your brain best suited to any task.

Get ready to truly connect with your target audience with effective and impactful communication!

  • Learn the role and value of different methods of planning.

  • Focus on brand foundations and activations in your advertising.

  • Use data to inform top down and bottom up communications.

Mindfulness as a Competitive Advantage

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Is mindfulness a waste of time - or a useful business practice?

  • Use mindfulness practices to increase employee productivity.

  • Encourage collaboration and communication.

  • Learn to increase your emotional intelligence to be a stronger leader.

Retaining Working Mothers

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!

Beat the Robots: The Gatekeepers Are Human Too

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Whether you are selling a product, an idea, or selling yourself for an opportunity, ultimately the final decision will be made by another human. Stories are the best way to sway decision makers and closing the deal will require the perfect combination of facts and feeling, delivered with impact.

  • The many features and characteristics that all great stories have in common

  • How to craft your own stories using the same tools that great writers have used in literature, drama and business

  • How to use stories to persuade and influence audience opinion and behavior

Being A Working Mother In Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Collect tips from other mothers on being a working mother in advertising!

  • Embrace imperfection on your path to success.

  • Let go of the need for work life balance.

  • Learn to plan ahead and ask for help when you need it.

How Anyone Can Tell Stories with Data

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist. 

  • Learn not to be afraid of data and confident enough to take on data analysis yourself

  • Basic data analytics principles

  • Frameworks for looking at data to uncover new learning and brand truths

  • Golden rules for using data to tell stories and sell ideas

Top Digital Project Management Tips

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to approach digital projects and always find success!

  • Understand how to use a discovery phase to execute digital projects.

  • Discover the seven steps of documentation that are critical to your process.

  • Find test and go-live processes that will help you get it right.

The Art and Science of Networking for Agency Women

Free for 4A's Members / Non-4A's Members: $221

Get to the next level in your career with networking!

  • Learn tools to assess the strengths and weaknesses of your current network.

  • Uncover strategies to help you expand your network in a meaningful way.

  • Utilize networking meetings and follow-ups to your advantage.

Branded Content and Native Advertising

Free for 4A's Members / Non-4A's Members: $221

Use native advertising and branded content as marketing options for your clients!

  • Learn the different definitions of native advertising and how they impact your marketing strategy.

  • Discover practical knowledge that will help you define what’s best for your client.

  • Redefine your business model to adeptly serve savvier customers.

Getting Your Price: How to Successfully Negotiate Compensation with Clients

Free for 4A's Members / Non-4A's Members: $221

Learn to negotiate your compensation with confidence! 

  • Thought-leader Tim Williams, Ignition Consulting Group, guides agencies to make pricing a core competency

  • Set the optimal prices for your work - and get your clients to pay it!

  • Incorporate pricing psychology into your marketing

 

Developing a Client Leadership Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start thinking ahead for your clients to build long-lasting relationships!

  • Learn a method for capturing insights that can help you think ahead with your client portfolios

  • Understand the varying needs of different people in the client’s business to address future problems

  • Devise action steps that move your agency toward greater revenue growth

User Experience Design

Free for 4A's Members  / Non-4A's Members: $221

Learn the basics of great UX design!

  • Discover what “user experience” is, and why it’s important.

  • Learn what makes great UX.

  • Bring this thinking into your agency!

New Leadership Skills for Client Service Professionals

Free for 4A's Members / Non-4A's Members: $221

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.

Social Media ROI

Free for 4A's Members  / Non-4A's Members: $221

Learn the impact of social media on business!

  • Discover the evolving landscape of social media for agencies.

  • Learn what metrics to monitor in order to track your success.

  • Real-world examples and case studies!

AppChoices: Getting Clients Mobile with Consumer Privacy

Free for 4A's Members / Non-4A's Members: $221

Conquer the mobile app trend with effective data privacy for your clients!

  • Learn about the Digital Advertising Alliance.

  • Design an action plan to create DAA compliant mobile advertising programs.

  • Discover the AppChoices suite as an option for responsible mobile advertising.

Understanding Chemistry with Clients

Free for 4A's Members / Non-4A's Members: $221

Do you have strong client relationships? In our world, chemistry is everything.

  • Discover why a good personal chemistry is critical to agency-client relationships.

  • Uncover the different personality profiles and how to identify them.

  • Modify behavior to improve relationships and create lifelong clients.

How to Increase Your Impact in Meetings

Free for 4A's Members / Non-4A's Members: $221

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

Cross-Selling Agency Services: How to Introduce New Ideas and Initiatives and Move Clients to “Yes!”

Free for 4A's Members / Non-4A's Members: $221

Market your brilliant ideas and get your clients on board!

  • Recognize different levels of client need

  • Communicate the value of your idea with tangible benefits

  • Keep a client committed for the long-haul