On-Demand

Items 1 to 48 of 137 total

per page
Page:
  1. 1
  2. 2
  3. 3

Mastering The Demands of Project Management

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Get ready to wow your clients with these masterful project management skills!

  • Learn to lead more productive discussions.

  • Understand how to recognize and leverage various communication styles.

  • Embrace your role in minimizing tema conflict.

Find The Right Work/Life Balance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace a new work/life balance as a parent in the advertising industry!

  • Learn what balanced success looks like to you - and how to achieve it.

  • Understand new principles for making your dream balance a reality.

  • Ask the right questions to gain clarity.

Courageous Convos about Race

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Empower all of your leaders to bring their best selves to the workplace!

  • Learn a fresh approach to achieving racial diversity.

  • Build an environment that promotes equality.

  • Start the conversation and encourage employees to express themselves.

 

Core Principles of E-commerce

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover the core principles of e-commerce to drive success!

  • Optimize filling out forms.

  • Understand how mobile has changed the e-commerce landscape.

  • Learn the role that online shopping plays in the life of the consumer.

 

The Psychology of Successful Leaders

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Uncover the core principles of building a truly successful business!

  • Learn your own psychological hesitations and how to work with them.

  • Drive change and innovation.

  • Recognize self-limiting beliefs and behaviors.

Unconscious Bias - Beyond The Training

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop allowing your unconscious bias to lead decision making!

  • Learn to acknowledge and work around your unconscious biases.

  • Understand how to engage your managers and leaders about bias training.

  • Craft an unconscious bias training plan for your agency.

 

Truth Behind An Iconic Campaign

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to build your lasting competitive business advantage!

  • Understand what elements are always present in award-winning work.

  • Build a team with winning characteristics.

  • Learn how to define success.

 

Magazine Media Tells & Sells

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Print magazine advertising isn’t dead - learn how to implement it for a successful strategy!

  • Understand the research behind a successful print magazine campaign.

  • Gain a clear understanding of what returns you should expect.

  • Develop key brand characteristics that increase return.

 

Leading Your Way To New Momentum

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Overcome obstacles and launch yourself to success!

  • Understand the threats your agency faces, and how to sidestep them.

  • Learn to build a lasting competitive business advantage.

The Art of Modern Storytelling

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to tell stories with your design!

  • Build a lasting business advantage.

  • Use storytelling to to convey your message.

 

Women Leading from the Inside Out

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Lead yourself and others in a more successful way!

  • Learn to embrace your feminine nature in your leadership roles.

  • Identify limiting beliefs you have about your own skills.

  • Amplify your communication.

 

Digging Deep for Customer Insights

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to use insights appropriately to further your agency’s strategy.

  • Understand what a true insight is - and how to use them.

  • Mine meaningful insights and apply them.

  • Learn how other brands use their media kit and social strategy.

 

How To Convert Your Client Proposals

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start converting as a result of your expertly crafted proposals!

  • Learn the #1 tip to closing your percentage

  • Understand how to qualify your prospects

  • Discover a more efficient way to create your proposals

 

Getting to Your Most Powerful Message

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Use customer insight to create a better message for your brand!

  • Learn to create a Message Matrix.

  • Understand how to use a messaging evaluator tool.

  • Discover how to pressure test your brand.

 

Evolution of Social Commerce

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn about social commerce and how you can use it to promote your brand!

  • Understand why social commerce has lagged in the U.S.

  • Discover which brands are doing e-commerce right - and how you can implement their strategies.

  • Learn what social commerce means for *your* business.

Customer-Driven Media Planning

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

You don’t need to be a media planner to develop a winning strategy!

  • Learn to jump directly into mediums to solve problems.

  • Use a media strategy toolkit to cut through barriers.

  • Discover how other agencies are using media to showcase their brand.

 

Sweepstakes, Contests & Promotions

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal ramifications of promotions, and what your agency can do to protect itself!

  • Learn the do’s and don’t’s of consumer promotion activity.

  • Gain insight into the complicated world of promotion regulation.

The Science of Women in Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create a more diverse, inclusive corporate culture!

  • Learn the importance of being more thoughtful when identifying diverse talent.

  • Understand the role that talent from all genders and diverse backgrounds plays in your agency.

  • Discover how to lead your diverse team - and how to cultivate an inclusive company culture.

 

The Legal & Regulatory Environment

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Brush up on your legal expertise with this course!

  • Learn about how the First Amendment impacts your strategy.

  • Gain a deeper understanding of regulation.

  • Take protective measures to keep your agency safe.

 

Understanding & Leveraging Intellectual Property

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Intellectual property is a key element for any agency - learn more about it!

  • Understand how IP is protected.

  • Discover new ways to structure terms and agreements.

  • Uncover what IP is and what it isn’t.

 

The $20T Misunderstood Consumer

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s work together to change traditional agency thinking and market to a diverse female market!

  • Understand what objectifying advertising is, and how to avoid it.

  • Discover the value in marketing to women.

  • Learn to inspire change in your agency.

Don’t Be Left Behind in Mobile

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Mobile advertising is the way of the future - stay up to date with this course!

  • Understand how consumers use mobile devices, and how they can be marketed to.

  • Learn the key role that mobile plays in a consumer’s journey.

 

Develop Talent for Max Value

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Bring more value to your agency by focusing on developing your talented employees!

  • Learn to structure a strong development program.

  • Uncover how all of your employees are already superstars waiting to wow you!

  • Gain a competitive edge over the competition.

 

Social Media Dynamics

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legalese behind social media dynamics!

  • Learn your social media rights.

  • Uncover the risks you take - and how to protect yourself.

  • Tune in for lessons learned and real-world examples.

The Must Know On Social Media

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to navigate our digital, community-driven world with social media!

  • Understand how to build communities on social media platforms.

  • Uncover which platforms attract consumers and drive engagement.

  • Develop a plan with reasonable KPIs for your client.

 

Digital Optimization to the Next Level

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Are you building the best digital experience possible?

  1. Capture the proper Voice of Customer in testing.

  2. Learn to use behavioral segmentation to create a framework for improvement.

  3. Gain a deeper understanding of the role that analytics play.

 

Strategies for Selling Your Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

An excellent plan today will help you sell your agency tomorrow!

  • Understand that there are more buyers than you think.

  • Learn to navigate sales price.

  • Discover how potential owners can change.

 

The 'Why' of the Working Mom

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the motivations of mothers in the industry to initiate positive change!

  • Learn to consider working moms when making agency decisions.

  • Gain insight about the motivation and purpose of working moms.

  • Create simple action plans to support moms in meaningful ways.

 

Building Rapport with Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Use psychological principles to build a rapport with your clients!

  • Learn your own preferred communication styles.

  • Understand the most common communication styles of clients.

  • Build strategies for effectively communicating with clients who have communication styles that clash with your own.

 

Implementing A Parent Support Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start providing relentless support for the moms (and dads) at your agency!

  • Understand what kind of support working parents need.

  • Discover the “coach approach” - and why it works!

  • Implement best practices in your agency to continually build a culture of support.

 

How To Predict The Future

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

In this course, we explore success and examine how to predict it!

  • Learn to navigate the highs and lows of business.

  • Gain valuable insights from industry leaders.

  • Explore real-world stories and techniques.

A Human-Centered Talent Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to create a talent strategy that has an impact!

  • Define purpose.

  • Debunk common misconceptions.

  • Learn tools that you can use to assess and drive employee growth.

 

Does It Matter Who Gets The Credit?

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to motivate your talent using unique methods!

  • Build a lasting competitive business advantage.

  • Stop focusing on who gets the credit - but instead acknowledge your team’s wins together.

Behavioral Economics & Creativity

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how behavioral economics can help to define marketing problems!

  • Understand how behavioral economics and creativity work together.

  • Learn the five steps to change behavior.

  • Gain insight from successful real-world examples.

 

Engage With Moving Audiences

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

In our connected world, you need to tell brand stories that your consumer can relate to!

  • Learn to plan out of home experiences for consumers.

  • Discover how to leverage the creative potential of mobile advertising.

  • Uncover how to use mobile and location data to increase impact.

 

How Mindfulness Makes Leaders Better and Happy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how the art of mindfulness can help you have a more positive impact on your life and your team!

  • Understand how leaders use mindfulness in their day-to-day.

  • Discover the hidden benefits of meditation practice.

  • Uncover how mindfulness can improve relationships and communication.

How Agencies Can Harness The Power of People-Based Marketing

 Free for both 4A's Members and Non-4A's Members

Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

  • What People-Based Marketing is, and how it’s evolving

  • What agencies need to get started, from the know-how to tools and integrations

  • How and why to execute people-based planning, buying and measurement

  • The results and improvements people-based marketing delivers, from better ROI measurement to improving reach and frequency management

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

 Free for both 4A's Members and Non-4A's Members

You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.

  • Why current standards for video advertising success are limited—and the metrics you should be focusing on instead

  • Why the video dominance of Facebook and Google has been vastly overstated

  • How to leverage video to engage in two-way conversations with consumers, allowing you to learn more about your clients’ target audiences and serve them content that’s more likely to convert

Preventing Discrimination and Harassment in the Creative Workplace Webinar

Free for both 4A's Members and Non-4A's Members

Surveys show that over 50% of women in advertising report experiencing sexual harassment.

Do you know how to handle complaints and allegations? Are your policies and procedures up-to-date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?

This webinar will review the relevant laws and definitions governing workplace discrimination and harassment, clarify the obligations of management and supervisors, review case studies, and discuss how these laws and obligations intersect in the context of a creative work environment.

  • What constitutes discrimination and harassment?

  • What is a hostile work environment?

  • When does bullying cross the line into illegal harassment?

  • What are the obligations of management and supervisors to recognize and prevent harassment?

  • What steps can your company take to prevent harassment and help create a safe work environment?

  • What’s the first thing to do on receipt of a complaint?

Stay on Top of YouTube’s Biggest Trends

Free for both 4A's Members and Non-4A's Members

In this course you will be presented with three top trending videos on YouTube from the past quarter that your audience is watching. The videos were handpicked as the most influential and impactful videos, representative of broader trends surfacing on YouTube. 
 
But what does this mean for agencies and their brands? With a series of discussion questions, we invite advertising creatives and media planners to unpack these trends and consider implications for future marketing opportunities. 

Engaging Hispanics For Growth

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

As your clients embark on the difficult task of delivering growth in a mature market like the U.S., they may be unaware of how their desired outcomes are being fueled or hindered by Hispanics. By executing the action steps in this course, you will be able to shed light on the impact of Hispanics to your client's results, providing them the specifics on the incremental dollars they can drive by focusing on Hispanics, plus the unique insights and strategic approach needed to effectively personalize their offering to capitalize on U.S. Hispanic market growth. 

  • 5 Questions to Assess Hispanic Impact 

  • 5 Ways to Quantify Your Hispanic Opportunity 

  • 7 Cost-Effective Ideas to Generate Insights

  • 3 Approaches to Engaging Hispanics 

Agile Marketing for Personalization

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Personalization is no longer trendy. It’s now table stakes to allow brands to speak to their audiences on a one-to-one basis. While the scale personalization enables is potentially endless, the work that goes into supporting it needs to be sustainable. As is true with all transformations, personalization requires a change in process and potentially even in culture. During this session, you’ll learn why an agile process is critical to the success of personalization and how to start to implement it within your organization.

Intro to Advanced TV for Agencies, presented by dataxu®️

 Free for both 4A's Members and Non-4A's Members

Whether or not it’s Upfronts season, chances are that your agency does some type of TV or video buying for your clients. In 2018, the brands you work with are looking to learn more about innovative new forms of television, as well as the unique targeting and attribution capabilities they offer. This means it’s time for you to become an expert on all things Advanced TV.

This video course (made of 6 short, snackable modules) should take you no more than fifteen minutes total to complete. By the end of this course, you’ll have a newfound understanding of if Connected TV is right for your clients, and what to look out for when buying on their behalf.

A Modern Approach to Ad Agency New Business in 10 Lessons

4A's Members: $630 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $899

Ad Agency New Business Training revolutionized. On-demand winning content straight to your conference room. Everything your agency needs to know about how to win new business in 10 separate training modules.

  • How to get your entire agency on the same page!
  • The Four Ways to Grow Your Business
      1. Organic Growth
      2. Referrals
      3. RFP’s
      4. Recruiting the Clients You Want
  • Creating a Strategic Growth Plan Around the Four Ways to Grow
  • The “Four P’s” of Business Development
      1. Positioning…the importance and approach to finding your unique voice
      2. Prospecting…we’ll debunk some myths and coach you on how to build the ideal prospect list for your agency
      3. Pitching…how the modern meeting has changed the pitch dynamic\
      4. Pricing…yes, you can make more $ AND strengthen your client relationships   

Coffee Break Series: Managing the Client Relationship

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Successful management of client relationships can be very challenging in our business. Yet it can be one of the most rewarding areas of your career development when you master critical client relationship skills.

Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.    

What Will You Learn

  • The five most important responsibilities of account leaders

  • How to earn credibility with clients

  • Negotiating tough topics with clients

  • How to manage client expectations

What Advertisers Need to Know About AR and VR

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The interactive future starts now. 2018 is set to be the year of AR, with more brands starting to release interactive content that layers on top of the physical world. But brands can't just put out the same old games and filters -- they need to think strategically about how to tell stories in AR and let users explore and customize content. They also need to be ready for when WebAR releases live this year, as this will mean the vast majority of consumers will have access to the tech -- no app required. Friends With Holograms has been a leader in the space and can offer guidance on how to make amazing AR content.

  • Best practices for creating great augmented reality and virtual reality content that leaves an impression 

  • How to decide if AR is right for your campaign

  • Why WebAR will revolutionize content delivery for brands

  • How to use VR to make a customer feel present and involved

  • How to create VR experiences customers will want to use

Coffee Break Video Series: Bringing New Ideas to Clients

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Knowing when and how to bring new ideas and recommendations to clients are important skills for any agency account manager. And when it comes time to present new ideas to clients, your voice and body language can either help or hurt your chances of getting your clients to say “yes.”

Bring New Ideas to Clients  is a four-part microlearning course designed to develop and enhance your ability to evaluate and sell new ideas to clients. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn:

  • How to evaluate creative work

  • When to introduce new ideas to clients

  • How to develop a strategy for selling ideas

  • What your voice and body language communicate to clients

Coffee Break Video Series: Managing My Everyday Work

 4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Managing your day-to-day workload and keeping your clients informed along the way is not an easy task, to say the least. Yet it’s one of the most critical skill areas needed in order to be an effective account or project manager. 

Managing My Everyday Work is a four-part microlearning course designed to develop and enhance your workflow management and client communication skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session. 

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn

  • How to plan and conduct a productive meeting

  • How to keep clients informed about projects without making extra work for you

  • What to do when something goes wrong on a client project

  • Time management tips and techniques for working more efficiently