Intro to Advanced TV for Agencies, presented by dataxu®️

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Quick Overview

 Free for both 4A's Members and Non-4A's Members

Whether or not it’s Upfronts season, chances are that your agency does some type of TV or video buying for your clients. In 2018, the brands you work with are looking to learn more about innovative new forms of television, as well as the unique targeting and attribution capabilities they offer. This means it’s time for you to become an expert on all things Advanced TV.

This video course (made of 6 short, snackable modules) should take you no more than fifteen minutes total to complete. By the end of this course, you’ll have a newfound understanding of if Connected TV is right for your clients, and what to look out for when buying on their behalf.

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Details

What Will You Learn

  • Why Connected TV is so popular with consumers
  • 4 benefits of Connected TV your advertisers will love
  • How to deliver a better television experience with targeting and frequency control
  • How to deliver TV attribution
  • What to look for in an Advanced TV partner

Who Should Attend

  • Agency team members involved in TV/video/digital planning, buying, optimization and measurement.

Course Description

Whether or not it’s Upfronts season, chances are that your agency does some type of TV or video buying for your clients. In 2018, the brands you work with are looking to learn more about innovative new forms of television, as well as the unique targeting and attribution capabilities they offer. This means it’s time for you to become an expert on all things Advanced TV.

This video course (made of 6 short, snackable modules) should take you no more than fifteen minutes total to complete. By the end of this course, you’ll have a newfound understanding of if Connected TV is right for your clients, and what to look out for when buying on their behalf.

About the Thought Leader

dataxu® helps agencies and advertisers use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 11 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.

Sponsored by:
Dataxu

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