Engaging Video Ad Experiences: Lessons for Today’s Marketers

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Quick Overview

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In an increasingly fragmented and competitive content environment, marketers need to know what strategies actually work.  Will fewer ads improve viewer experience? Are shorter ads better? How much does ad repetition annoy viewers?

  • The factors that impact viewers when watching ad-supported content: choreography, repetition, relevance, control, and execution

  • How the premium video experience compares to linear television and other forms of digital advertising

  • How the industry is using innovative new ad formats, including 6 second ads and interactive/ engagement ads

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Details

In an increasingly fragmented and competitive content environment, marketers need to know what strategies actually work.  Will fewer ads improve viewer experience? Are shorter ads better? How much does ad repetition annoy viewers?

What Will You Learn

  • The factors that impact viewers when watching ad-supported content: choreography, repetition, relevance, control, and execution
  • How the premium video experience compares to linear television and other forms of digital advertising
  • How the industry is using innovative new ad formats, including 6 second ads and interactive/ engagement ads

Who Should Attend

  • Media buyers who want to build and execute effective premium video strategies

  • Creative agencies who want to know the ideal mix to design effective video campaignsCreative agencies who want to know the ideal mix to design effective video campaigns

About the Thought Leader

daviddworin




 

David Dworin oversees FreeWheel’s Advisory Services group, working closely with premium video publishers to help them manage and navigate the complexities of the changing media, technology, and business landscape.  Prior to joining Freewheel, David spent over a decade leading growth initiatives in internal and external strategy roles at a variety of research, consulting, and technology businesses.  David earned degrees in Political Science and International Studies from Michigan State University and a Master’s of Science in Information from the University of Michigan.


 

 

 

 

James Rothwell




 

James Rothwell is the VP, Global Agency, Brand & Industry Relations, FreeWheel. James leads engagement with the buy-side and the broader industry to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through FreeWheel solutions. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for six years in Europe and the U.S., was a founding team member of Advertising.com in Europe and started his career in television advertising sales in New York.


 

 

 

 

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