Evolution of Project Management: Roles and Responsibilities in the Modern Agency

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$221.00

Quick Overview

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With Account positions in advertising perhaps as old as the industry itself and with the discipline of Project Management being seen in agencies for a fraction of that time, many agencies are still trying to determine the right mix of roles and responsibilities between Account and Project Managers. In this webinar, we will help clarify what the core responsibilities of each role can be and how they can work successfully together.
  • What is the difference between Project Managers and Account Managers

  • A detailed recommendation on roles and responsibilities for each role

  • When both roles are in place, what does success look like

$221.00

Details

What Will You Learn

  • What is the difference between Project Managers and Account Managers
  • A detailed recommendation on roles and responsibilities for each role
  • When both roles are in place, what does success look like

Who Should Attend

  • Project and Account Managers struggling with Roles and Responsibilities definitions at their agency
  • Agency leadership interested in understanding how each role fits into the agency structure

Course Description

With Account positions in advertising perhaps as old as the industry itself and with the discipline of Project Management being seen in agencies for a fraction of that time, many agencies are still trying to determine the right mix of roles and responsibilities between Account and Project Managers. In this webinar, we will help clarify what the core responsibilities of each role can be and how they can work successfully together.

About the Thought Leader

Ned_Johnson_PK-150x150    Ned Johnson is SVP, Director of Project Management at GTB with a 15 year career in project management. On the front lines of
  architecting the role of PM in the full-service ad agency, Ned has been successful in growing the discipline at agencies throughout his
  career. Ned oversees a team of 50 plus project managers at GTB. He is passionate about Project Management best practices in
  advertising and continuing to evolve the discipline in the increasingly complex space of advertising projects.
BrandiWhitaker.jpeg-150x150   Brandi Whitaker spent the first half of her career on the Account Management side and then transitioned to run the Project
  Management team. She is currently a Consultant working with agencies on their workflow, project management and systems
  implementations needs. Brandi has a proven track record for successfully shaping culture and operations of an organization.  
  She has held various leadership positions at 22squared, Austin Kelly Advertising and Fletcher Martin working across all
  verticals.

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