A Streamlined Test and Learn Approach

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$221.00

Quick Overview

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The one constant in the digital world is change. Better ways to work emerge. Channels converge. Amid all this complexity, clients demand increased transparency. That’s why grounding every aspect of your digital marketing efforts in efficient test-and-learn strategies is essential to understanding and optimizing results. In this webinar, you will learn faster and better ways to enhance digital results by using the power of hypothesis setting and easy scalable test-and-learn programs.

  • Best practices for building a robust test-and-learn framework to understand digital impact

  • How to quickly assess current state and establish baseline data

  • Three platforms and technologies you may not have thought of testing — but should consider

  • Why it starts with a hypothesis: measurement planning and expectation setting

  • How to apply test-and-learn to cross-screen, complex campaigns

  • How to bring transparency to the test to ensure client trust


$221.00

Details

What Will You Learn

  • Best practices for building a robust test-and-learn framework to understand digital impact
  • How to quickly assess current state and establish baseline data
  • Three platforms and technologies you may not have thought of testing — but should consider
  • Why it starts with a hypothesis: measurement planning and expectation setting
  • How to apply test-and-learn to cross-screen, complex campaigns
  • How to bring transparency to the test to ensure client trust

Who Should Attend

  • Digital advertising practitioners and content marketers
  • Account executives
  • Managing directors of smaller agencies

Course Description

The one constant in the digital world is change. Better ways to work emerge. Channels converge. Amid all this complexity, clients demand increased transparency. That’s why grounding every aspect of your digital marketing efforts in efficient test-and-learn strategies is essential to understanding and optimizing results. In this webinar, you will learn faster and better ways to enhance digital results by using the power of hypothesis setting and easy scalable test-and-learn programs.

About the Thought Leader

Megan-Harris

Megan Harris is Managing Director of SYZYGY North America, which is partially owned by WPP. A gifted communicator and thoughtful millennial leader with deep insights into digital marketing, Megan moved to lead SYZYGY’s New York office after nine years with Razorfish, where she headed media in the EMEA region and sat on the Razorfish Board of Europe. She has won numerous awards for her work with brands such as Starwood Resorts, Ralph Lauren, Mondelez and Avis. She has delivered keynotes, hosted conferences and sat on executive panels at numerous conferences and events, such as Digiday Programmatic Summit, Microsoft Digital Marketing Summit, CMO Insight Summit, Advertising Week Europe, Advertising Week New York, The Internationalist Think Tank, Digital Travel Summit, Luxury Interactive Summit, Eye for Travel Digital and the Razorfish Client Summit. 

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