Coffee Break Series for Account Management

Be the first to review this product

Availability: In stock

$1,195.00

Quick Overview

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship

$1,195.00

Details

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship

 

Course Description

Bring New Ideas to Clients is a four-part microlearning course designed to develop and enhance your ability to evaluate and sell new ideas to clients. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

What You Will Learn:

  • How to evaluate creative work

  • When to introduce new ideas to clients

  • How to develop a strategy for selling ideas

  • What your voice and body language communicate to clients


Managing My Everyday Work is a four-part microlearning course designed to develop and enhance your workflow management and client communication skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

What You Will Learn:

  • How to plan and conduct a productive meeting

  • How to keep clients informed about projects without making extra work for you 

  • What to do when something goes wrong on a client project

  • Time management tips and techniques for working more efficiently


Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

What You Will Learn:

  • The five most important responsibilities of account leaders

  • How to earn credibility with clients

  • Negotiating tough topics with clients

  • How to manage client expectations


Who Should Attend

  • Junior to mid-level account managers with up to five years experience

  • Project managers who regularly interface with clients


About the Thought Leader

Gary_Duke

Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top independent and global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and IPG — as well as some of the world’s leading consumer brands.



Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.