New On-Demand Courses

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Coffee Break Series: Managing the Client Relationship

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Successful management of client relationships can be very challenging in our business. Yet it can be one of the most rewarding areas of your career development when you master critical client relationship skills.

Managing the Client Relationship is a four-part microlearning course designed to develop and enhance your client relationship management skills. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.    

What Will You Learn

  • The five most important responsibilities of account leaders

  • How to earn credibility with clients

  • Negotiating tough topics with clients

  • How to manage client expectations

Coffee Break Video Series: Bringing New Ideas to Clients

4A's Members: $325 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $425

Knowing when and how to bring new ideas and recommendations to clients are important skills for any agency account manager. And when it comes time to present new ideas to clients, your voice and body language can either help or hurt your chances of getting your clients to say “yes.”

Bring New Ideas to Clients  is a four-part microlearning course designed to develop and enhance your ability to evaluate and sell new ideas to clients. Each course module features a short instructional video led by 4A’s thought leaders Gary Duke and Sheila Campbell of Wild Blue Yonder. To help you apply the techniques covered in the videos, each module includes an interactive questionnaire and a downloadable discussion guide that you can use on your own or in a group training session.

This course is part of the Coffee Break Video Series from Wild Blue Yonder.

What Will You Learn:

  • How to evaluate creative work

  • When to introduce new ideas to clients

  • How to develop a strategy for selling ideas

  • What your voice and body language communicate to clients

Coffee Break Series for Account Management

4A's Members: $895  (Login with your 4A's Profile for Member Discount) / Non Members: $1,195

The Coffee Break Series for Account Management is led by Wild Blue Yonder. This on-demand series includes all three of the on-demand courses including: Managing the Client RelationshipManaging My Everyday WorkBringing New Ideas to Clients. You can also buy them separately if you are interested in a specific module. 

Sessions Include:

  1. Bringing New Ideas to Clients

  2. Managing My Everyday Work

  3. Managing the Client Relationship

The Big Fish Experience: How to Create Compelling Arguments in Your Presentation

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The success of every idea depends on the strength of how it’s presented. We’ve all had that one “big idea” – that passion project we’ve worked through the night and into the morning. Everyone has felt the drive that comes with it, and the desire to see it come to life. However, the next groundbreaking idea can’t be hindered or ignored just because it was presented badly. That’s why, in this presentation, Kenny Nguyen of ThreeSixtyEight details the process of how they craft engaging content through interactive exercises for some of the world’s biggest brands and game changing startups.

  • How to craft a compelling big idea to challenge your audience

  • How to develop an effective call to action

  • How to build a more cohesive structure for your presentation through an easy mind mapping process

  • Strategies to best open and close your presentation

 

A Modern Approach to Ad Agency New Business in 10 Lessons

4A's Members: $630 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $899

Ad Agency New Business Training revolutionized. On-demand winning content straight to your conference room. Everything your agency needs to know about how to win new business in 10 separate training modules.

  • How to get your entire agency on the same page!
  • The Four Ways to Grow Your Business
      1. Organic Growth
      2. Referrals
      3. RFP’s
      4. Recruiting the Clients You Want
  • Creating a Strategic Growth Plan Around the Four Ways to Grow
  • The “Four P’s” of Business Development
      1. Positioning…the importance and approach to finding your unique voice
      2. Prospecting…we’ll debunk some myths and coach you on how to build the ideal prospect list for your agency
      3. Pitching…how the modern meeting has changed the pitch dynamic\
      4. Pricing…yes, you can make more $ AND strengthen your client relationships   

Engaging Hispanics For Growth

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

As your clients embark on the difficult task of delivering growth in a mature market like the U.S., they may be unaware of how their desired outcomes are being fueled or hindered by Hispanics. By executing the action steps in this course, you will be able to shed light on the impact of Hispanics to your client's results, providing them the specifics on the incremental dollars they can drive by focusing on Hispanics, plus the unique insights and strategic approach needed to effectively personalize their offering to capitalize on U.S. Hispanic market growth. 

  • 5 Questions to Assess Hispanic Impact 

  • 5 Ways to Quantify Your Hispanic Opportunity 

  • 7 Cost-Effective Ideas to Generate Insights

  • 3 Approaches to Engaging Hispanics 

Media Relations Essentials: Present Like A Champ

 4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

This webinar is designed to build on and sharpen existing communications skills to allow you to shine in any speaking situation. We will cover tips and information to help amplify your energy, expertise and authenticity. Information will also be provided on effective use of body language, humor and anecdotes. In addition, we will cover handling confrontational media questions and situations. The goal is to ensure you are prepared, in control and confident in all speaking situations, from media interviews, keynote speeches, panel presentations TED talks, internal meetings, product launches and more.

What Will You Learn

  • How to refine a message for the media/public

  • How to build Confidence through body language

  • The Do’s and dont’s for print and broadcast interviews

  • Tips for doing webinars

  • Public speaking tips for podiums, panels or internal meetings

Evolution of Project Management: Roles and Responsibilities in the Modern Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

With Account positions in advertising perhaps as old as the industry itself and with the discipline of Project Management being seen in agencies for a fraction of that time, many agencies are still trying to determine the right mix of roles and responsibilities between Account and Project Managers. In this webinar, we will help clarify what the core responsibilities of each role can be and how they can work successfully together.
  • What is the difference between Project Managers and Account Managers

  • A detailed recommendation on roles and responsibilities for each role

  • When both roles are in place, what does success look like

Evolution of Project Management: Connecting Producers with Finance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

When it comes to production and finance, everybody’s looking at the same thing: the bottom line. This webinar will look at that too—while also exploring the relationship between production and finance. We’ll discuss why collaboration between these teams is so important and the impact it can have on projects, day-to-day agency life, and, yes, the bottom line.

  • Identifying project pitfalls and scope creep that are contributing to decreased profits

  • Staffing and resourcing properly to maximize overhead

  • Introducing production into the initial contract phase of client onboarding

A Streamlined Test and Learn Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The one constant in the digital world is change. Better ways to work emerge. Channels converge. Amid all this complexity, clients demand increased transparency. That’s why grounding every aspect of your digital marketing efforts in efficient test-and-learn strategies is essential to understanding and optimizing results. In this webinar, you will learn faster and better ways to enhance digital results by using the power of hypothesis setting and easy scalable test-and-learn programs.

  • Best practices for building a robust test-and-learn framework to understand digital impact

  • How to quickly assess current state and establish baseline data

  • Three platforms and technologies you may not have thought of testing — but should consider

  • Why it starts with a hypothesis: measurement planning and expectation setting

  • How to apply test-and-learn to cross-screen, complex campaigns

  • How to bring transparency to the test to ensure client trust


Beat the Robots: Your Brand Story

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Whether you have lived a golden life of access and privilege or have overcome massive obstacles every step of the way, your combination of traits and experiences are what make you unique. We share techniques for taking your life story and turning it into your brand story, showing why you are irreplaceable by any man, woman or machine.

  • How to select from the many experiences in your life in order to craft a narrative that makes you stand out from the competition – and the technology
  • Ways to share your story with your colleagues and your industry so you remain top-of-mind when the best opportunities arise

The Small Agency Playbook for Winning New Business: 5 Pillars of a New Business-ready Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Agencies that have thriving, highly functional new business operations share some common characteristics. Despite what you might expect, they don’t involve hard-core sales tactics or esoteric techniques. In fact, they’re based on straightforward practices that any agency can master.

In this course, you’ll discover what those common characteristics are, why they lead to winning high-quality business, and how you can cultivate those qualities within your own agency.

What Will You Learn

  • The formula for a good “elevator pitch” and why it’s the one marketing tool you can’t do without

  • A framework for determining how much you can afford to investment in pitching

  • Why storytelling is an agency’s secret sales weapon – and what you need to do to master it

  • How to leverage the strengths of your team to build a strong business development practice, no matter the size of your agency

  • How to choose the right tactics you can sustain over time to meet your goals