Managing Up When You’re Not in Charge

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.



Managing Up and Sideways: How to Make Things Happen When You’re Not in Charge

Are you ready to initiate change in your agency both with lateral connections and managers?

What Will You Learn

  • How to develop mutually advantageous relationships with leaders and managers

  • How to foresee pitfalls when working with managers to initiate the changes you want to see

  • What directors want to see from their reports and other subordinates

  • How to communicate your ideas effectively with senior management

Who Should Attend

  • Account managers

  • All agency professionals

Course Description

Most agency people constantly have to get things done by working with people who don’t report to them -- in other agency disciplines, at the client’s, or even in the client’s other partner shops. In this insightful course, Sheila Campbell shows students  how simply demanding or even nicely requesting what you need doesn’t always work. Instead, we must foster relationships that make people want to help us.

And in addition to managing all those sideways relationships, people have to be able to skillfully manage their relationships with their supervisors, department heads, and other agency honchos. The work of these senior people is often so complex that it’s hard to get their attention – or to communicate with them skillfully in the brief time they have for internal one-on-one conversations.

This course will give you the tools you need to communicate with both your colleagues and senior management to convey your ideas and make the changes you want to see.

About the Thought Leader


  Sheila Campbell, founder of Wild Blue Yonder, is one of the most highly-regarded trainers in our industry. She has worked with
  well over 100 ad agencies of all types and sizes, including McCann Worldwide, Ogilvy, JWT, Publicis and Razorfish, the Asociación
  Mexicana de Agencias de Publicidad and the Institute of Canadian Advertising.


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