Address: 1065 Avenue of the Americas, 16th Floor, New York, NY 10018
Time: 8:30 am - 5:00 pm (Breakfast and lunch will be provided)
Members ($1,950) | Non-Members($2,500)
The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. The 2-day workshop is led by a highly-regarded industry facilitator, Mark Strong.
The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:
Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:
1. An organic growth plan for a specific account
2. An account optimization plan
3. A personal profile to inform their leadership behaviors
4. A relationship map to expand their influence
5. A creative scorecard to drive better work
6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.
7. A focused development plan for continued learning
Before you sit down to make a long-range agency plan, your personal plan needs to be in place.
What Will You Learn
How to create realistic finance goals for yourself
How to build a financial plan
How to measure financial success
How to gain personal wealth from your agency
Who Should Attend
Most agency owners will generate personal wealth from their agency — whether it’s through salary, deferred compensation, perks or ultimately selling out. In this course, Sam Williams and Jim Upson of Green Consultancy will walk you through a number of examples that will shed insight into how achievable your plan can be.
About the Thought Leader
Sam Williams and Jim Upson of Green Consultancy have more than 70 years of collective agency experience
It’s an exciting time when you first become a manager. But all too often in our industry, we give people the title and just expect them to be great at it. The truth is people don’t magically become great managers – it takes focus, skill and training. During this highly interactive one-day course, we will review core strategies and tools for all aspects of management – from delegation and communication to motivation and influence. This course is ideal for employees who are newly promoted into managerial roles or those who have been managers for less than seven years.
Pricing: Members ($2250) Non-Members ($2,650)
Research conducted by Harvard University found that about half of those who move into leadership positions fail. The 4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success. For a sneak peek at the Shele House simulation, click here.
Target attendees include new office CEO’s, COO’s, client service directors, major account directors, creative directors, and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.
The 4A’s Executive Leadership Program will be held March 3-5, 2020. View Agenda.
5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018
Click here to read more about the facilitator, Ed Baron.
For any questions about the program contact: firstname.lastname@example.org