Leading Your Way To New Momentum

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Overcome obstacles and launch yourself to success!

  • Understand the threats your agency faces, and how to sidestep them.

  • Learn to build a lasting competitive business advantage.



This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

What Will You Learn

  • How to address key obstacles your agency is facing, and overcome them
  • How to build a strategy for working around problems
  • How some business leaders consistently build a more successful business
  • How to lead your team to greater quality of work

Who Should Attend

  • ‘C’ Suite Leaders
  • Founders/Presidents
  • Executive Creative Directors, Group Creative Directors, Creative Directors
  • Office and Department Heads
  • Strategy, Account, Technology and Creative Group Leaders


  • 60 minutes

Course Description

Carter Murray and Susan Credle form one of the advertising industry’s most dynamic management teams. They’ll share their journey in igniting a new era for FCB, reveal what has surprised them most in their relationship, and explain how attracting “step-up” talent with a “never finished” spirit can build a winning culture. This course will help you understand how to lead and motivate your team, bring them to a greater level of experience and work, and more!

About the Thought Leader

Carter_Murray   Carter Murray is the worldwide CEO of FCB, a fully integrated marketing communications company with 8,000+ people in 109
  operations across 80 countries.
Susan_Credle   Susan Credle is the FCB’s Global Chief Creative Officer and heads up the agency’s creative product and reputation.
Chalres_Day   Charles Day is the founder of The Lookinglass - A Creative Leadership Practice. Charles Day is an advisor and confidant to some of
  the world’s most celebrated creative business leaders.

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