This session falls under The Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.
What Will You Learn
Who Should Attend
‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting. Karl Lieberman, one of the campaign’s co-creators, will describe what he’s learned about the conditions needed to make great work, and how he’s fostering those principles at Wieden + Kennedy, New York. In this course, you’ll learn the tools you need to successfully create iconic campaigns and build winning teams!
About the Thought Leader
Karl Lieberman is the ECD and creative head of Wieden+Kennedy's New York office.
Charles Day is the founder of The Lookinglass - a Creative Leadership Practice.