Does It Matter Who Gets The Credit?

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to motivate your talent using unique methods!

  • Build a lasting competitive business advantage.

  • Stop focusing on who gets the credit - but instead acknowledge your team’s wins together.



This session falls under The Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

What Will You Learn

  • How the most successful agencies build a lasting competitive advantage
  • How to overcome the greatest threats facing modern agencies
  • How success is defined by the most progressive agencies
  • Why some leaders consistently build more successful businesses

 Who Should Attend

  • ‘C’ Suite Leaders
  • Founders/Presidents
  • Executive Creative Directors, Group Creative Directors, Creative Directors
  • Office and department heads
  • Strategy, account, technology and creative group leaders


  • 60 minutes

Course Description

In an industry historically built on very public measurements of success, there is a growing sense across the advertising community that the old rules no longer apply. Today, both clients and talent are motivated by metrics that go beyond industry awards and promotions.

Wendy Clark, President and CEO of DDB North America, will describe how she’s building a company designed for today’s realities and tomorrow’s uncertainties, and will explain why a single fist bump meant so much to her.

About the Thought Leader



  Wendy Clark is President and CEO of DDB North America. Wendy joined DDB in January 2016, leading DDB’s 17 offices and ~2,000
  people across the U.S. and Canada. Prior to DDB, Clark was President, Sparkling Brands & Strategic Marketing/Coca-Cola NA.
  Called “one of the most important women in advertising” by Ad Age, Clark has earned numerous recognitions over her career.

Charles_Day   Charles Day is an advisor and confidant to some of the world’s most celebrated creative business leaders. He is the founder of The
  Lookinglass – a Creative Leadership Practice.


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