With today’s tight margins, agencies have to get the money right.
What Will You Learn
Who Should Attend
Account leaders who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, and how to avoid common financial mistakes. Many managers were never taught how agencies actually make money in the first place. But it’s how client work is managed day-to-day that determines whether an account will yield its anticipated profit, no matter what assumptions are built into the compensation agreement. In this course you’ll get the financial background you need to help your agency be successful when managing your accounts!
About the Thought Leader
| Sheila Campbell, founder of Wild Blue Yonder, is one of the most highly regarded trainers in our industry.