In today’s agency world, there is a clear need to work with clients on a project-to-project basis. But how do you do this profitably?
What Will You Learn
Who Should Attend
The marketing community is declaring the death of the “Agency of Record.” In order to operate profitably, agencies must create value in ways that transcend the traditional “full-service, integrated” model characterized by long-term client relationships. This means the agency business model must optimize, not just tolerate, the idea of working with multiple business partners in a series of “engagements.”
This course will take a practical but provocative look at how agencies can transform key elements of their business model to use today’s disintermediated marketing environment to their advantage and turn a challenge into an unprecedented opportunity.
About the Thought Leader
|Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping marketing communications firms create, deliver and capture more value for their clients. Tim is a noted author, international speaker, and presenter for industry associations, agency networks, and business conferences worldwide.|