Individual

28 Item(s)

per page

Best Practices on Delivering Operational Efficiencies That Drive Profitability

Free for 4A's Members / Non-4A's Members: $221

This course will leave you with some excellent best practices to start implementing now.

  • Streamline agency-wide processes

  • Create actionable project data

  • Improve agency-wide reporting

  • Improve client and employee satisfaction

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

How To Predict The Future

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

In this course, we explore success and examine how to predict it!

  • Learn to navigate the highs and lows of business.

  • Gain valuable insights from industry leaders.

  • Explore real-world stories and techniques.

Does It Matter Who Gets The Credit?

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to motivate your talent using unique methods!

  • Build a lasting competitive business advantage.

  • Stop focusing on who gets the credit - but instead acknowledge your team’s wins together.

The Psychology of Successful Leaders

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Uncover the core principles of building a truly successful business!

  • Learn your own psychological hesitations and how to work with them.

  • Drive change and innovation.

  • Recognize self-limiting beliefs and behaviors.

Truth Behind An Iconic Campaign

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to build your lasting competitive business advantage!

  • Understand what elements are always present in award-winning work.

  • Build a team with winning characteristics.

  • Learn how to define success.

 

Leading Your Way To New Momentum

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Overcome obstacles and launch yourself to success!

  • Understand the threats your agency faces, and how to sidestep them.

  • Learn to build a lasting competitive business advantage.

The Art of Modern Storytelling

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to tell stories with your design!

  • Build a lasting business advantage.

  • Use storytelling to to convey your message.

 

Women Leading from the Inside Out

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Lead yourself and others in a more successful way!

  • Learn to embrace your feminine nature in your leadership roles.

  • Identify limiting beliefs you have about your own skills.

  • Amplify your communication.

 

Overcoming Unconscious Bias: How to Climb Higher Up

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The biases that we face in the advertising industry, and in many other industries, are often unconscious and institutionalized. But, together, we can work to address them.

  • What unconscious bias is, and how it impacts the advertising industry

  • How you can mobilize support internally and externally to inspire change

  • What actions you can personally take to prevent bias from having a negative impact on your career growth

Use Culture to Drive Agency Results

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Use your complex and unique agency culture to drive better results with clients!

  • Understand efficient ways to tap into your culture’s energy.

  • Learn key behaviors that result in impactful relationship changes.

  • Leverage your team to motivate one another!

How Mindfulness Makes Leaders Better and Happy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how the art of mindfulness can help you have a more positive impact on your life and your team!

  • Understand how leaders use mindfulness in their day-to-day.

  • Discover the hidden benefits of meditation practice.

  • Uncover how mindfulness can improve relationships and communication.

Getting More Creativity Out Of Creative Thinking

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break out of your rut with creative thinking!

  • Learn to rethink traditional brainstorming.

  • Develop fresh ideas.

  • Create a new methodology for reenergizing your creativity.

Develop a Strategy to Leading Your Client

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

How to Join the C-Suite When Nobody Thinks You Can

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact

  • Learn simple actions you can start implementing right now to rework how you’re perceived

  • Improve leadership skills that will help you achieve your career goals

Meetings, Pitches, Presentations, Negotiations: Selling Your Work and Selling Yourself

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

All too often we don't present ourselves, or our work, in the right way, and this has a profound effect on our success. This course focuses on how to get your point across effectively and achieve desired outcomes, whether it be your thinking internally, your work to clients, or yourself with regard to career ambitions, promotions and pay. Instructor Cindy Gallop guides students to accurately assess their own value and to present their ideas rooted in the knowledge that they bring something unique and critical to their agency.

  • How to present yourself in such a way that your recommendations sell themselves

  • How to build your profile in your industry

  • To assess the value you bring to your agency, and how to use it to your benefit

  • How to make yourself heard, and have your ideas acted on

How to Become an Executive Creative Director

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

This course focuses on creative business leadership and talent management, and as such, is relevant to anyone working in a creative capacity in any industry.

  • How to reframe yourself as a creative force to be reckoned with in your professional life

  • How to use specific thought frameworks to rework your thinking and gain confidence and authority

  • How to implement career-enhancing behaviors that ensure you’re respected and taken seriously as a leader in your creative field

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

How to Thrive in a Project Based World

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to profitably involve yourself in the project-based world!

  • Profitably engage with your clients in a more modular way.

  • Deploy your best talent for the right projects.

  • Optimize working with multiple business partners on projects.

How to Maximize Your Creative Leadership Impact

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Maximize your impact through time management, better communication, and more!

  • Learn to manage your time as a leader.

  • Understand how your influence can best impact client work.

  • Discover “Profitable Creativity” and implement it with your team!

Honing Adaptive Leadership Skills Working in Agencies

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace the volatile work environment you face and find success!

  • Learn how emotional intelligence can help in a volatile environment.

  • Understand how to identify challenges.

  • Discover how to implement easy-to-use techniques to reduce stress.

Mastering Difficult Conversations With Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

There’s no avoiding difficult conversations with clients - but you can navigate through them more effectively!

  • Learn to plan for a positive dialogue.

  • Understand why your client’s perspective may be negative.

  • Discover the best way to navigate opposing opinions.

How to Plan and Lead Effective Meetings

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop wasting time in poorly run meetings. Follow these tips instead!

  • Learn to set goals for each meeting and establish outcomes.

  • Understand how meeting logistics can enhance success.

  • Design agendas and learn to connect meeting flow!

How to Understand Your Agency’s Financial Relationships

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Make sure that your financial margins are right!

  • Learn the basics of agency financial underpinnings.

  • Understand how to always protect your agency’s financial interests.

  • Discover five strategies for talking money with clients.

Stop Servicing, Start Leading Series: Managing Direct Reports

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to manage your direct reports and effectively delegate!

  • Understand the best way to communicate with employees.

  • Discover the talent of your direct reports to delegate effectively.

  • Uncover how to motivate your direct reports.

Launch for Leaders, January 14-15, | New York

 Address: 1065 Avenue of the Americas, 16th Floor, New York, NY 10018

 Time: 8:30 am - 5:00 pm (Breakfast and lunch will be provided)

 Members ($1,950) | Non-Members($2,500)

 

The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. The 2-day workshop is led by a highly-regarded industry facilitator, Mark Strong.

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency

Launch For Leaders, March 24-25 | Chicago

The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. 

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency

Launch for Leaders, February 25-25 | Los Angeles

Date: February 24-25, 2020

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $1850 Non-Members $2500.00


The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. This 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency