Leadership Training

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Launch For Leaders, March 24-25 | Chicago

Date: March 24-25, 9am-5pm (Breakfast served at 8:30am) 

Location: 225 N. Michigan Avenue, Chicago, IL 60601

Pricing: Members ($1,950) Non-Member ($2,500) 


The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. 

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency

Launch for Leaders, February 24-25 | Los Angeles

Date: February 24-25, 2020, 9am-5pm (Breakfast Served at 8:30am)

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members ($1950 )Non-Members ($2500.00)


The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. This 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency



Presentation Skills & Business Storytelling, February 28, 2020 | New York

Date: February 28, 2020

Time: 9 am - 5 pm (Breakfast served at 8:30 am)

Location: 5 Bryant Park, New York, NY 10018 

Price: Members ($750) Non-Members ($950)

 

The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense but friendly workshop, participants get a chance to try out what they’re learning in front of the group, with live feedback, in a supportive environment. Each person will make several mini-presentations as they develop their personal style, practice new techniques and learn first-hand what others respond to best about his or her natural style.

 
WHAT YOU WILL LEARN:
  • Finding an intrinsic style
  • Mastering physical presence and the power of voice
  • Organizing effectively
  • How to tell a business story
  • Presenting with a team
 
WHO IS THIS FOR?
  • Designed expressly for people in advertising, this workshop is useful for all experience levels. Participants include account managers, creative, media, public relations, and other agency specialists who present to clients or internally to their colleagues and executives.