Launch for Leaders

Launch for Leaders


Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Click here to take a look at the 2-day agenda.

Who Should Attend

This program is designed for high potential employees with 7-12 years of experience who are:

  • Directors or new Group Directors
  • Managers of Teams
  • Interacting with senior-level clients

About the Thought Leader

Mark-Strong




  Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with
  blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these
  organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head
  of Learning & Development.

  In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience
  as an Executive Coach, strategic facilitator and team building expert.  He is accredited through the International Coach     
  Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching at McLean
  Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in Coaching



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Launch for Leaders: March 6-7, Chicago

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.