Launch for Leaders

Launch for Leaders

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses: Leading the Business, Leading Growth, Leading Clients & Leading People

Click here to take a look at the 2-day agenda

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become a more effective agency leader.

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

WHO SHOULD ATTEND?

This program is designed for high potential employees with 5-12 years of experience who are:

  •  All Disciplines (strategic planning, creative, account, media, etc.)

  •  Supervisors, Directors, Vice Presidents

  •  Leaders interacting with senior-level clients

PRICING

  •  Member: $1,950

  •  Non-Member: 2,500 

ABOUT THOUGHT LEADER

Mark-Strong

MARK STRONG

A highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development. In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert.  He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in Coaching.

  

QUESTIONS

For questions related to the program, please reach out to Jessalin Lam.

     Jessalin_Lam            

 

JESSALIN LAM

Learning & Development Manager, 4A's

JLam@4as.org 

 

 


HEAR FROM OUR LAUNCH FOR LEADERS ALUMNI 

 

"I walked into the doors seeking guidance as my organization doesn't offer a formal coaching/mentorship
program for senior leaders. This immersive 2-day session provided me a toolkit of strategies to strengthen
my leadership skills which I have no doubt will help me further excel."
 

- Account Director

 

"My team found the Launch for Leaders program to be extremely valuable. We returned with knowledge and
materials that will immediately help our organization. The skills we have learned and will now work as a team
to build will help us strengthen our organization in the long-term."

Senior Solutions Strategist


"In two days you get a whistle-stop tour of many of the attitudes, behaviors and skills you're going to need for
the next phase of your career.
"
 

Group Strategy Director

 

"This program way exceeded my expectations. It provided incredibly valuable insight, strategies and inspiration to
help in my current role and for future career progression. And - it was SO fun! Would highly recommend to anyone
who is interested. It's applicable across many levels."
 
 

VP Account Supervisor

 

"Launch for Leaders was an outstanding opportunity to learn and grow as a leader. The course is full of practical
advice, lively discussion and real-world scenarios that help mold future and current leaders of agencies. Awesome course,
well worth the time and investment." 
 
 

- Account Director  

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Launch for Leaders: November 13-14, Los Angeles

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Launch For Leaders Chicago October 9-10, 2018

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.