Institute of Advanced Advertising Studies

Do you want to gain a competitive edge in the advertising industry?

Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with two (2) to four (4) years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.


With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program. Teams compete by “presenting” their work to the “client.”

IAAS programs are operated throughout the United States in 8 markets:

Registrations Now Closed For: 

  • Atlanta: January 9 - March 6
  • Dallas: January 31 - April 18
  • New England: January 26 - April 24
  • Philadelphia: January 8 - April 12
  • Southern California: February 5 - May 22
  • Chicago: April 5 - June 4
  • Minneapolis: March 6 - May 4

Upcoming IAAS:

  • New York: TBD
  • Virtual: TBD