Executive Leadership Program

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.

For a sneak peek at the Shele House simulation, click here.

Who Should Attend?

Target attendees include: new office CEO’s, COO’s, client service directors, major account directors, creative directors and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.

Agenda & Additional Information

View Agenda.

Location
4A’s
5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018

About Facilitator
Click here to read more about the facilitator, Ed Baron. 

Hotels
All attendees are asked to make their own hotel and travel arrangements. 

Registration
The number of attendees will be limited to 21 attendees to ensure a healthy diversification of experiences, specialties and points-of-view, yet small enough to allow for individual attendee attention. Given the popularity of this program, we are anticipating a quick sellout so we would urge you to register your colleagues as soon as possible.

 

Cancellation/Transfer Policy
Refunds will be granted, excluding a processing fee of $150, if written notice is emailed to Joyce Glenn before Tuesday, August 7th. No refund will be given to any cancellation requests after August 7th.

Transfers to a future ELP date/location will be granted, excluding a processing fee of $100 per transfer, if written notice is emailed to Joyce Glenn before Tuesday, August 7th. There will be a fee of $1,000 per transfer for any request after August 7th. Transfers are allowed up to Tuesday, September 18th.

4A’s may in rare instances, and on short notice, need to reschedule, abbreviate or even cancel a program or may need to substitute a speaker; this may be caused, for example, by severe weather or other force majeure events. We will provide the earliest notice that we are reasonably able to provide under those circumstances.

Please e-mail cancellations or substitutions to Joyce at jglenn@aaaa.org.

Questions?
Program: Shelley Kandpal at skandpal@aaaa.org
Registration and Logistics: Joyce Glenn at jglenn@aaaa.org

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Executive Leadership Program: March 20-22, NYC

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

Executive Leadership Program, October 9-11, NYC

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.