In-Person Workshops

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Executive Leadership Program, October 9-11, NYC

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

Launch for Leaders: November 13-14, Los Angeles

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Launch for Leaders: September 25-26, 2018, NYC

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Launch For Leaders Chicago October 9-10, 2018

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.