4A's Institute of Advanced Advertising Studies


For Rising Stars

Imagine the best talent together in one room, learning from top-level professionals in all disciplines—receiving real client input, feedback, and critique. It’s not a dream, it’s a reality.

The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multiweek program designed for talent with one to five years’ experience. Participants develop a campaign for a live client brief with a team of fellow agency creatives, strategists, and account leads in hopes they “win” the pitch.

For new professionals, it’s an opportunity to learn new ways of thinking and gain an enhanced ability to work virtually in a team environment. For agencies, it’s an invaluable investment in your employees, as they’ll return to work with a better understanding of the big picture, and a renewed passion for doing great work and increasing their contributions.


Open to:

  • Account and Media Planners
  • Account Executives
  • Copywriters
  • Designers
  • Digital Technologists
  • Social Media Managers
  • Strategists
  • UX Designers


Participating Regions and Cities

For more information click the region of interest


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