Since women control 85% of all household purchases in the United States, recruiting and retaining working mothers within the advertising industry is critically important to an agency’s growth trajectory.
What Will You Learn
Who Should Attend
Agency life often threatens the goal of obtaining work-life balance. In fact, today 89% of working mothers already say they struggle with work-life balance, and that lack of balance is the number one reason they change industries or elect to stop working altogether. Your agency can be the one that changes the tide by creating a culture of support for working mothers.
Based on research with more than 5,000 working mothers across the country, Katherine Wintsch, CEO of The Mom Complex, will help you discover what no one else is willing to say about the struggles working mothers face when trying to do it all.
You’ll leave this course with a clear understanding of what makes working mothers tick and what makes them want to quit, so your agency can drive recruiting and retention efforts among this important employee group.
About the Thought Leader