Retaining Working Mothers

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Quick Overview

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Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!



Since women control 85% of all household purchases in the United States, recruiting and retaining working mothers within the advertising industry is critically important to an agency’s growth trajectory.

What Will You Learn

  • How to recruit and retain working mothers
  • How to change your recruitment methods to onboard working mothers with your existing resources
  • How to market your agency and stand out from the crowd by showcasing your programs and corporate culture

Who Should Attend

  • Senior leaders
  • HR Professionals


  • 60 minutes

Course Description

Agency life often threatens the goal of obtaining work-life balance. In fact, today 89% of working mothers already say they struggle with work-life balance, and that lack of balance is the number one reason they change industries or elect to stop working altogether.  Your agency can be the one that changes the tide by creating a culture of support for working mothers.

Based on research with more than 5,000 working mothers across the country, Katherine Wintsch, CEO of The Mom Complex, will help you discover what no one else is willing to say about the struggles working mothers face when trying to do it all.  

You’ll leave this course with a clear understanding of what makes working mothers tick and what makes them want to quit, so your agency can drive recruiting and retention efforts among this important employee group.

About the Thought Leader









  Katherine Wintsch, founder and CEO of The Mom Complex, is a leading expert on modern motherhood and what it takes to keep
  working mothers in the workforce. A 15-year veteran of the advertising industry, Katherine leverages her rich personal 
  experience as well as primary research that has been featured by The Today Show, The New York Times, The Wall Street 
  Journal and Fast Company. Katherine and her team regularly consult with companies across the country to recruit and 
  retain top working- mom talent.   

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