Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!
What Will You Learn
Who Should Attend
Based on research by the FreeWheel Council for Premium Video (FWC), agencies and marketers believe that the two biggest challenges facing the video industry today are improving the ad experience and solving for cross-screen measurement.
In this course, the FWC will present insights from surveys and interviews conducted with agency, brand and other industry leaders on the dynamics of the video ad experience and the impact that measurement is having on cross-screen investment, and it will provide perspective on how we can move forward together as an industry.
About the Thought Leader
James Rothwell is the VP, Global Agency, Brand & Industry Relations, FreeWheel. James leads engagement with the buy-side and the broader industry to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through FreeWheel solutions. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for six years in Europe and the U.S., was a founding team member of Advertising.com in Europe and started his career in television advertising sales in New York.