Q4 often brings a flurry of pitch activity for the agency professional. And while all this activity fills the pipeline, the timing is unfortunate because it distracts you from one of the most important things you’ll do for the upcoming year—your annual plan for new business.
What Will You Learn
Why an annual new business plan is so important – for your agency and for your career
Where to start – an easy outline to get you going
What to include – the key areas of information you’ll want to feature
How to manage the people you work with so you’re getting the right information when you need it
How to get it all done – tips for managing your timeline
Getting the buy-in you need so you can execute the plan starting January 1
Useful tools and resources
Who Should Attend
New business directors
Join agency new business expert Jody Sutter, owner of The Sutter Company, who will help you get the ball rolling with a basic formula that any advertising agency can use as a starting point.
Sutter helps students understand the benefits of creating an annual new business plan well before January 1st to launch their Q1 with a preset strategy. This course outlines how to get team members up to speed and prepared, as well as how to set up an effective timeline for your new business strategy.
About the Thought Leader
Jody Sutter is a veteran agency new-business executive with over 20 years of experience running new business development teams