Getting Your Price: How to Successfully Negotiate Compensation with Clients

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Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Learn to negotiate your compensation with confidence! 

  • Thought-leader Tim Williams, Ignition Consulting Group, guides agencies to make pricing a core competency

  • Set the optimal prices for your work - and get your clients to pay it!

  • Incorporate pricing psychology into your marketing




Learn to negotiate your compensation with confidence!

What Will You Learn

  • Pricing psychology as it relates to setting your rates
  • Marketing yourself successfully to your clients
  • Negotiation tactics

Who Should Attend

  • Agency professionals who either set or present pricing to clients, including client service, production, finance
  • All levels of agency management and leadership


  • 60 minutes

Course Description

Conversations about pricing are often imbalanced. Your client has the advantage. They spend a large portion of their time analyzing their budget, negotiating costs, and have often been professionally trained to have these conversations. They are, quite literally, professional buyers.

In this course, led by Tim Williams (of Ignition Consulting Group), you’ll be given the tools to effectively price your agency’s services and negotiate the rates you deserve. By making pricing a core competency, you empower yourself in these conversations and level the playing field.

Tim Williams encourages his students to use the principles of pricing psychology to better market their agency’s services - and as a result, the optimal prices they need to get the work done.

About the Thought Leader

Tim_Williams Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping marketing communications firms create more value for their clients. Tim is a noted author, international speaker and presenter for industry associations, agency networks and business conferences worldwide.


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