Content rights management rules and policies vary widely by client, and are often guided primarily by the risk tolerance of the client's legal department.
What Will You Learn
Who Should Attend
It’s important, as an agency, to fully understand the legal ramifications of social media marketing for the sake of your clients. It’s a whole new world out there - and intellectual property issues often come into play. Social media is a wonderful marketing tool, but it needs to be used appropriately and with caution.
The social environment of third party platforms forces companies to deal with issues in real time as followers react. As an agency professional, it’s your job to understand both the legal and practical risks your client faces when utilizing social media as a marketing tool.
About the Thought Leader
Ron Urbach is Chairman of Davis & Gilbert and co-chair of the Advertising, Marketing & Promotions Practice Group. His clients