Details
Mobile platforms are fueling new advertising models, messaging formats and media investments. In this fast-evolving environment, consumer privacy protection is paramount. Effective data privacy and security practices are needed for mobile media to continue to grow and for agencies and brands to fully realize the business potential.
What Will You Learn
-
What the Digital Advertising Alliance (DAA) does - and what their self-regulatory programs for interest-based advertising require
-
The steps that are required to set up compliant mobile advertising programs
-
More information about AppChoices and the tools they provide that make building compliant mobile advertising systems easier
Who Should Attend
-
Agency media planners
-
Ad creative developers
-
Ad operations managers
Duration
- 60 minutes
Course Description
The Digital Advertising Alliance (DAA) recently launched its much-anticipated AppChoices program. This new suite of mobile choice tools is already enabling mobile ad players to deploy branded content, ad campaigns and consumer apps with greater data privacy assurance. Most importantly, AppChoices gives consumers greater transparency and control over the messages they receive keeping mobile advertising relevant, trustworthy--and growing.
By learning about the options that the AppChoices program provides, you’ll be opening up opportunities for clients to continue building relevant consumer apps with continually improved data privacy.
About the Thought Leader
 |
Peter Kosmala, Senior Vice President, Government Relations, 4A's (moderator) |
|
|
Rachel Glasser, Partner, Director of Digital Privacy and Partner Activation, GroupM Interaction/WPP |
|
|
Michael Signorelli, Partner, Venable LLP |
|
|
Lou Mastria, Managing Director, Digital Advertising Alliance
|
