Join Rebecca Schuette, Director of Marketing, Swirl Networks, for an exploration into how beacon marketing is enabling a new level of in-store customer engagement for retailers and brand advertisers. Swirl offers retailers, brand advertisers and publishers one of the leading platforms for beacon-powered mobile marketing.
What Will You Learn
How beacon technology works
How beacon marketing can be used for retailers and brand advertisers
Key things to consider when implementing a beacon marketing campaign.
Who Should Attend
Marketing and media account strategy
Team members and leaders
Beacons are small devices that use Bluetooth® Low Energy to communicate with a consumer’s smartphone or tablet based on that shopper’s precise in-store location. With Business Insider predicting that $44 Billion in retail sales will be influenced by beacons in 2016 and 3.5 million beacons will be deployed in retail environments by 2018, this technology is creating a significant new opportunity for in-store shopper engagement.
This course is designed to guide you through how beacon technology works, and how beacon marketing can help to improve the customer experience for retailers and brand advertisers. You’ll be prepared to help them incorporate this technology into their marketing campaigns, and implement unique strategies as a result.
About the Thought Leader
Rebecca is an experienced marketer who has spent over 15 years driving strategic growth through B2B and B2C campaigns, for