1. Browse: Check out our workshops listed below and click on a workshop that fits your agency talents’ needs
  2. Fill Out Form: Fill out the specific workshop form(s) and a 4A’s L&D representative will contact you to confirm pricing, dates & logistics
  3. Enjoy: We will collaborate closely with you for your customized 4A’s workshop in house

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Strategy Boot Camp, June 24| New York

Date: June 24

Location: 1065 Avenue of the Americas, 16th Floor  New York, NY (4A's)

Time: 9 am - 5 pm (Breakfast served at 8:30 am)

Pricing: Members $750.00 

             Non-Members $950.00


Strategists today are expected to be experts in endless topics, methods, and trends. In this highly interactive, hands-on course, we'll cover the mindset, toolset and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study. 


What You Will Learn
  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking 


Who is it for?

  • 0-5 years of experience  


About Jurene

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School



Strategy for Non-Strategists June 25 | New York City



Location: 1065 Avenue of the Americas, 16th Floor | New York, NY 10018

Time: 9 am - 5 pm (Breakfast served at 8:30 am)

Pricing: Members $850.00, Non-Members $1050.00

No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs


Who is it for?

  • 5+ years across all disciplines