Strategy For Non-Strategists





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Strategy For Non-Strategists, November 1 | New York


Pricing: Members ($850) Non-Members ($1,050) 

“Strategic” is a word that gets thrown about as much as “transformation” or “collaborative” or even “creative” in our business. And there seems to be more people professing strategy as their profession than ever. But the truth is, we’re all expected to be strategic these days, whether or not it says so on our business cards. In this highly interactive one day course, you’ll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as problem defining and insight generation. 


Time: 9 am - 5 pm (Breakfast is served at 8:30 am)

Location: 5 Bryant Park (Between little beet and Dos Toros)

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Reframing Problems for Better Solutions
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs



Who is it for?

  • This course is ideal for any non-strategy department employee.