Strategy For Non-Strategists





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Strategy for Non-Strategists June 25 | New York City



Location: 1065 Avenue of the Americas, 16th Floor | New York, NY 10018

Time: 9 am - 5 pm (Breakfast served at 8:30 am)

Pricing: Members $850.00, Non-Members $1050.00

No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs


Who is it for?

  • 5+ years across all disciplines