Institute of Advanced Advertising Studies

Do you want to gain a competitive edge in the advertising industry? 

Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with 2-5 years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.


  • With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment
  • Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program
  • Teams compete by “presenting” their work to the “client

4A’s Institute of Advanced Advertising Studies (IAAS) Regional Contacts

If you have a question for a specific region, see below for the regional contacts who can share more information with you. 

Central Region | Laurie Stearn,




Southern Region | Greg Walker,



Eastern Region Harley Griffiths,

New England (Registration Closed)


New York City

Western Region Jerry McGee,

Southern California

Northern California

Workshop Content

The workshop content may change and below is a sample of what it could look like for evening sessions hosted at agencies in the specific region. 

  • Client Briefing

  • Research & Project Management

  • Paid Media and Communications Planning 

  • Creative Brainstorming & Development

  • Strategy Review

  • Social, Branded Content and Experiential 

  • Search, Mobile & Emerging Media 

  • Creative Review

  • Storytelling & New Business Pitching

IAAS Agency Alumni