Institute of Advanced Advertising Studies

Do you want to gain a competitive edge in the advertising industry? 

Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with 2-5 years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.

HOW DOES IT WORK?

  • With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment
  • Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program
  • Teams compete by “presenting” their work to the “client

4A’s Institute of Advanced Advertising Studies (IAAS) Regional Contacts

If you have a question for a specific region, see below for the regional contacts who can share more information with you. 

Central Region | Laurie Stearn, lstearn@4as.org

Minneapolis 

Chicago

 

Southern Region | Greg Walker, gwalker@4as.org

Atlanta

Dallas


Eastern Region Harley Griffiths, harley@4as.org

New England (Registration Closed)

Philadelphia

New York City


Western Region Jerry McGee, jmcgee@4as.org

Southern California

Northern California


Workshop Content

The workshop content may change and below is a sample of what it could look like for evening sessions hosted at agencies in the specific region. 

  • Client Briefing

  • Research & Project Management

  • Paid Media and Communications Planning 

  • Creative Brainstorming & Development

  • Strategy Review

  • Social, Branded Content and Experiential 

  • Search, Mobile & Emerging Media 

  • Creative Review

  • Storytelling & New Business Pitching


IAAS Agency Alumni


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Northern California Institute of Advanced Advertising Studies (Feb 15-May 15)

Dates: February 19 - May 26, 2019

Time: 6:30pm - 8:30pm

2019 Client | DripDrop


 The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives in the San Francisco Bay Area are IAAS graduates. The 4A’s Northern California Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry.  The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Topics covered include:

Topics Include: 

  • Planning and Strategy
  • Brief Development
  • Media Planning and Strategy
  • Earned media and Public Relations
  • Mobile and Social Media
  • Idea Generation and Creative Development
  • Presentation Skills

Best of all, students develop their skills by working on an actual client assignment in a team environment. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

Dallas Institute of Advanced Advertising Studies (Feb 6 - Apr 24)

2019 Client | Frisco Rough Riders


The 4A’s Institute for Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates. The 4A’s Dallas Council Institute for Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Southern Methodist University – Temerlin Advertising Institute (TAI) has decided to continue its special offer to award three (3) credit hours to students, who graduate from IAAS Dallas Council. SPECIAL OPTION: IAAS CERTIFICATE + SMU GRADUATE CREDIT Through a special arrangement between 4A's Dallas Council and the Temerlin Advertising Institute (TAI) at SMU, IAAS 2019 students who successfully complete the program have the option of being awarded three (3) credit hours at the graduate level from SMU.

  • Students can get the credit hours immediately after graduation from IAAS 2019 or can take advantage of this unique benefit within one year of completing IAAS 2019. Instead of paying the full tuition and fees of $4,014 for the three (3) graduate credit hours, IAAS 2019 graduates will only pay a one-time fee of $500 — a savings of over $3,500.
  • IAAS 2019 students who take advantage of this unique benefit can choose to apply those graduate credit hours to TAI's Strategic Advertising Specialist Graduate Certificate or to the Master of Arts in Advertising graduate degree at SMU.