Account Management


  1. Browse: Check out our workshops listed below and click on a workshop that fits your agency talents’ needs

  2. Fill Out Form: Fill out the specific workshop form(s) and a 4A’s L&D representative will contact you to confirm pricing, dates & logistics

  3. Enjoy: We will collaborate closely with you for your customized 4A’s workshop in house

Mark-Strong   Client Leadership

Agency Financial Stewardship   Strategic Thinking

Creative Thinking

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What Your Clients Want NYC, May 30

Knowing your client’s business and what drives their decisions is integral to every agency’s success. This day-long course will cover the critical and often unknown factors you must know in order for you and your agency to succeed. 


What You Will Learn
  • Onboarding/Reonboarding Clients For Success
  • A Day in the Life of a Client
  • How To Shift from Vendor To Partner
  • Adapting To Different Client Styles
  • The Top 10 Client Challenges
  • What Clients Say They Want From Their Agencies
  • Strategic Tools To Help You Deliver
  • Consultative Selling For Success


Who Is It For?
  • 3-8 years of experience across all disciplines


About Mark Strong
Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development. In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in  Coaching.