Workshops

4A’s Learning and Development provides courses and learning experiences which have been curated and produced specifically for our industry. Delivered by best-in-class thought leaders, we offer education to ensure talent at all agency levels are prepared for the business today and tomorrow.  

Agencies have the ability to provide tailored in-house training to teams, departments and the entire agency. We work with renowned facilitators (i.e. Upright Citizens Brigade (UCB), Gary Duke, Mark Strong) to customize training to address your specific needs in a variety of formats including half-day, full-day, and two-day options.


DISCIPLINES

Account Management | Communication | Creative | Management/Leadership | Strategy/Planning

 

MOST POPULAR WORKSHOPS 

  • Client Leadership              

  • Presenting To Persuade                              

  • Becoming A Great Manager

  • Strategic Thinking                                   

  • Better Storytelling

Contact: learningsupport@4as.org to schedule a call

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Northern California Institute of Advanced Advertising Studies (Feb 15-May 15)

Dates: February 19 - May 26, 2019

Time: 6:30pm - 8:30pm

2019 Client | DripDrop


 The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives in the San Francisco Bay Area are IAAS graduates. The 4A’s Northern California Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry.  The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Topics covered include:

Topics Include: 

  • Planning and Strategy
  • Brief Development
  • Media Planning and Strategy
  • Earned media and Public Relations
  • Mobile and Social Media
  • Idea Generation and Creative Development
  • Presentation Skills

Best of all, students develop their skills by working on an actual client assignment in a team environment. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

4A's Executive Leadership Program, March 26-28,2019, NYC

4A's Members: $2,250 per person (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $2,650 per person

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable. 

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.

Launch For Leaders: NYC March 5-6, 2019

4A’s Members: $1,950 per person (Login with your 4A's Profile for Member Discount) / 
Non-4A’s Members: $2,500 per person

 

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work.
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario.
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Dallas Institute of Advanced Advertising Studies (Feb 6 - Apr 24)

2019 Client | Frisco Rough Riders


The 4A’s Institute for Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates. The 4A’s Dallas Council Institute for Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Southern Methodist University – Temerlin Advertising Institute (TAI) has decided to continue its special offer to award three (3) credit hours to students, who graduate from IAAS Dallas Council. SPECIAL OPTION: IAAS CERTIFICATE + SMU GRADUATE CREDIT Through a special arrangement between 4A's Dallas Council and the Temerlin Advertising Institute (TAI) at SMU, IAAS 2019 students who successfully complete the program have the option of being awarded three (3) credit hours at the graduate level from SMU.

  • Students can get the credit hours immediately after graduation from IAAS 2019 or can take advantage of this unique benefit within one year of completing IAAS 2019. Instead of paying the full tuition and fees of $4,014 for the three (3) graduate credit hours, IAAS 2019 graduates will only pay a one-time fee of $500 — a savings of over $3,500.
  • IAAS 2019 students who take advantage of this unique benefit can choose to apply those graduate credit hours to TAI's Strategic Advertising Specialist Graduate Certificate or to the Master of Arts in Advertising graduate degree at SMU.

Speed of Trust | Foundations

4A's Member: $850 per person

Non 4A's Member: $1,095 per person

*Note: Login with your 4A's Profile for Member Discount 


Trust is the new currency in today’s connected, collaborative world. Contrary to what most people think, creating trust is a learnable skill. When trust is low, individuals become suspicious of each other, their boss, and of the organization. They guard communication, speculate, and disengage. As a result, productivity grinds to a crawl and costs increase.

When trust is high, communication, creativity, and engagement improve. Productivity speeds up and costs decrease as attention is redirected toward objectives instead of suspicion and frustration.

The 4A's is partnering with Franklin Covey to bring you their Speed of Trust® Foundations work session, designed for individuals to become competent in using the framework, language, and behaviors that lead to high-trust teams and organizations.