4A’s Learning and Development provides courses and learning experiences which have been curated and produced specifically for our industry. Delivered by best-in-class thought leaders, we offer education to ensure talent at all agency levels are prepared for the business today and tomorrow.
Agencies have the ability to provide tailored in-house training to teams, departments and the entire agency. We work with renowned facilitators (i.e. Upright Citizens Brigade (UCB), Gary Duke, Mark Strong) to customize training to address your specific needs in a variety of formats including half-day, full-day, and two-day options.
Account Management | Communication | Creative | Management/Leadership | Strategy/Planning
MOST POPULAR WORKSHOPS
Presenting To Persuade
Becoming A Great Manager
Dates: February 19 - May 26, 2019
Time: 6:30pm - 8:30pm
2019 Client | DripDrop
The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives in the San Francisco Bay Area are IAAS graduates. The 4A’s Northern California Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Topics covered include:
Best of all, students develop their skills by working on an actual client assignment in a team environment. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.
4A's Members: $2,250 per person (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $2,650 per person
Research conducted by Harvard University found that about half of those who move into leadership positions fail.
4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
What It’s All About?
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
The Agency Leadership SimulationTM (ALS)
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.
4A’s Members: $1,950 per person (Login with your 4A's Profile for Member Discount) /
Non-4A’s Members: $2,500 per person
Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.
Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:
In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.
2019 Client | Frisco Rough Riders
The 4A’s Institute for Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates. The 4A’s Dallas Council Institute for Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Southern Methodist University – Temerlin Advertising Institute (TAI) has decided to continue its special offer to award three (3) credit hours to students, who graduate from IAAS Dallas Council. SPECIAL OPTION: IAAS CERTIFICATE + SMU GRADUATE CREDIT Through a special arrangement between 4A's Dallas Council and the Temerlin Advertising Institute (TAI) at SMU, IAAS 2019 students who successfully complete the program have the option of being awarded three (3) credit hours at the graduate level from SMU.
4A's Member: $850 per person
Non 4A's Member: $1,095 per person
*Note: Login with your 4A's Profile for Member Discount
Trust is the new currency in today’s connected, collaborative world. Contrary to what most people think, creating trust is a learnable skill. When trust is low, individuals become suspicious of each other, their boss, and of the organization. They guard communication, speculate, and disengage. As a result, productivity grinds to a crawl and costs increase.
When trust is high, communication, creativity, and engagement improve. Productivity speeds up and costs decrease as attention is redirected toward objectives instead of suspicion and frustration.
The 4A's is partnering with Franklin Covey to bring you their Speed of Trust® Foundations work session, designed for individuals to become competent in using the framework, language, and behaviors that lead to high-trust teams and organizations.