Workshops

4A’s Learning and Development provides courses and learning experiences which have been curated and produced specifically for our industry. Delivered by best-in-class thought leaders, we offer education to ensure talent at all agency levels are prepared for the business today and tomorrow.  

Agencies have the ability to provide tailored in-house training to teams, departments and the entire agency. We work with renowned facilitators (i.e. Upright Citizens Brigade (UCB), Gary Duke, Mark Strong) to customize training to address your specific needs in a variety of formats including half-day, full-day, and two-day options.


DISCIPLINES

Account Management | Communication | Creative | Management/Leadership | Strategy/Planning

 

MOST POPULAR WORKSHOPS 

  • Client Leadership              

  • Presenting To Persuade                              

  • Becoming A Great Manager

  • Strategic Thinking                                   

  • Better Storytelling

Contact: learningsupport@4as.org to schedule a call

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4A's Executive Leadership Program, NYC, Mar 26-28

4A's Members: $2,250 per person (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $2,650 per person

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable. 

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.

What Your Clients Want NYC, May 30

Knowing your client’s business and what drives their decisions is integral to every agency’s success. This day-long course will cover the critical and often unknown factors you must know in order for you and your agency to succeed. 

 

What You Will Learn
  • Onboarding/Reonboarding Clients For Success
  • A Day in the Life of a Client
  • How To Shift from Vendor To Partner
  • Adapting To Different Client Styles
  • The Top 10 Client Challenges
  • What Clients Say They Want From Their Agencies
  • Strategic Tools To Help You Deliver
  • Consultative Selling For Success

 

Who Is It For?
  • 3-8 years of experience across all disciplines

 

About Mark Strong
Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development. In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in  Coaching.

Strategy Bootcamp, NYC, May 7

Strategists today are expected to be experts in endless topics, methods and trends. In this highly interactive, hands-on course, we'll cover the mindset, tool set and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study. 

What You Will Learn
  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking 

Who is it for?

  • 0-4 years of experience  

 

About Jurene 

 

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and a MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School

 

 

 

Launch for Leaders, NYC, Sept 18-19

DATES    September 18th-19th
LOCATION   
1065 Avenue of the Americas, 16th Floor
New York, NY 10018

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Click here to take a look at the 2-day agenda.

Who Should Attend

This program is designed for high potential employees with 5+ years of experience who are:

  • Directors or new Group Directors
  • Managers of Teams
  • Interacting with senior-level clients

Strategy for Non-Strategist, NYC, May 8

 Non-Members: $1,050 | Members: $850

 (log-in to see 4A's member pricing) 

No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation and strategic articulation. 

 What You Will Learn

  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs

Sales For Non-Sales People, NYC, June 11

Non-members: $815 | Members: $650 (log-in for member pricing)

June 11, 2019 | 9:00 AM - 1:00 PM

When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue—it’s more profitable, too. It’s the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition

What You Will Learn
  • The questions that uncover new opportunities
  • How to hear what's not being said
  • How to ask for, and get, referrals for new business
  • A newfound 'sales confidence' from hand-on practice
  • Why people buy
  • How ‘non-sales’ staff impact the company’s success
  • How to deliver: closing the loop and following up

Who Is It For?

  • Client-facing professionals in all agency departments