Workshops
4A’s Learning and Development provides courses and learning experiences which have been curated and produced specifically for our industry. Delivered by best-in-class thought leaders, we offer education to ensure talent at all agency levels are prepared for the business today and tomorrow.
Agencies have the ability to provide tailored in-house training to teams, departments and the entire agency. We work with renowned facilitators (i.e. Upright Citizens Brigade (UCB), Gary Duke, Mark Strong) to customize training to address your specific needs in a variety of formats including half-day, full-day, and two-day options.
DISCIPLINES
Account Management | Communication | Creative | Management/Leadership | Strategy/Planning
MOST POPULAR WORKSHOPS
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Client Leadership
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Presenting To Persuade
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Becoming A Great Manager
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Strategic Thinking
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Better Storytelling
Launch for Leaders, NYC, Sept 18-19
Launch for Leaders, NYC, Sept 18-19
Address: 1065 Avenue of the Americas, 16th Floor, New York, NY 10018
Time: 8:30am - 5:00pm (Breakfast and lunch will be provided)
Members ($1,950) | Non-Members($2,500)
Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.
Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:
- Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
- Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
- Leading Clients: Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
- Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict
Who Should Attend
This program is designed for high potential employees with 5+ years of experience who are:
- Directors And New Group Directors
- Managers Of Teams
- Interacting With Senior-level Clients
Strategy for Non-Strategists, NYC, May 8
Strategy for Non-Strategists, NYC, May 8
Non-Members: $1,050 | Members: $850
(log-in to see 4A's member pricing)
No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation and strategic articulation.
What You Will Learn
- Defining Strategy
- Using Your Three Brains
- Essential Strategic Questions
- Interrogating Client Briefs
- Understanding and Leveraging Research
- Thinking From the Top Down and the Bottom Up
- Understanding Insights and How to Have Them
- Developing and Delivering Great Briefs
Launch For Leaders, Los Angeles, October 2-3
Members ($1,950) | Non-Members($2,500)
Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.
Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:
- Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
- Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
- Leading Clients: Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
- Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict
Who Should Attend
This program is designed for high potential employees with 7-12 years of experience who are:
- Directors or new Group Directors
- Managers of Teams
- Interacting with senior-level clients
Strategy Boot Camp, June 24| New York
Date: June 24
Location: 1065 Avenue of the Americas, 16th Floor New York, NY (4A's)
Time: 9 am - 5 pm (Breakfast served at 8:30 am)
Pricing: Members $750.00
Non-Members $950.00
Strategists today are expected to be experts in endless topics, methods, and trends. In this highly interactive, hands-on course, we'll cover the mindset, toolset and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study.
What You Will Learn
- Using Your Three Brains
- Asking Better Questions
- Applying Convergent and Divergent Thinking
- Finding Inspiration in Unexpected Places
- Becoming a Ruthless Reductionist
- Developing and Delivering Great Briefs
- Selling in Transformational Thinking
Who is it for?
- 0-5 years of experience
About Jurene
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Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School
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Strategy for Non-Strategists June 25 | New York City
Location: 1065 Avenue of the Americas, 16th Floor | New York, NY 10018
Time: 9 am - 5 pm (Breakfast served at 8:30 am)
Pricing: Members $850.00, Non-Members $1050.00
No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.
What You Will Learn
- Defining Strategy
- Using Your Three Brains
- Essential Strategic Questions
- Interrogating Client Briefs
- Understanding and Leveraging Research
- Thinking From the Top Down and the Bottom Up
- Understanding Insights and How to Have Them
- Developing and Delivering Great Briefs
Who is it for?
- 5+ years across all disciplines