Workshops

Knowing your client’s business and what drives their decisions is integral to every agency’s success. This day-long course will cover the critical and often unknown factors you must know in order for you and your agency to succeed. 

What You Will Learn

• Onboarding/Reonboarding Clients For Success
• A Day in the Life of a Client
• How To Shift from Vendor To Partner
• Adapting To Different Client Styles
• The Top 10 Client Challenges
• What Clients Say They Want From Their Agencies
• Strategic Tools To Help You Deliver
• Consultative Selling For Success

Who Is It For?

• 3-8 years of experience across all disciplines

About Mark Strong

Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development. In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in  Coaching.

Strategists today are expected to be experts in endless topics, methods and trends. In this highly interactive, hands-on course, we'll cover the mindset, tool set and skill set any strategist needs for success. Participants will engage in real-time practice using a provided case study. 

What You Will Learn

• Using Your Three Brains
• Asking Better Questions
• Applying Convergent and Divergent Thinking
• Finding Inspiration in Unexpected Places
• Becoming a Ruthless Reductionist
• Developing and Delivering Great Briefs
• Selling in Transformational Thinking 

Who is it for?

• 0-4 years of experience  

About Jurene 

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and a MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

• Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
• Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
• Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
• Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Click here to take a look at the 2-day agenda.

Who Should Attend

This program is designed for high potential employees with 5+ years of experience who are:

• Directors or new Group Directors
• Managers of Teams
• Interacting with senior-level clients

 Non-Members: $1,050 | Members: $850

 (log-in to see 4A's member pricing) 

No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation and strategic articulation. 

 What You Will Learn

• Defining Strategy
• Using Your Three Brains
• Essential Strategic Questions
• Interrogating Client Briefs
• Understanding and Leveraging Research
• Thinking From the Top Down and the Bottom Up
• Understanding Insights and How to Have Them
• Developing and Delivering Great Briefs