“Strategic” is a word that gets thrown about as much as “transformation” or “collaborative” or even “creative” in our business. And there seems to be more people professing strategy as their profession than ever. But the truth is, we’re all expected to be strategic these days, whether or not it says so on our business cards. In this highly interactive one day course, you’ll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as problem defining and insight generation.
Who is it for?
Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School