Strategy For Non-Strategists, November 1 | New York

Be the first to review this product

Availability: In stock

$1,050.00

Quick Overview

 

Pricing: Members ($850) Non-Members ($1,050) 


“Strategic” is a word that gets thrown about as much as “transformation” or “collaborative” or even “creative” in our business. And there seems to be more people professing strategy as their profession than ever. But the truth is, we’re all expected to be strategic these days, whether or not it says so on our business cards. In this highly interactive one day course, you’ll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as problem defining and insight generation. 

 

Time: 9 am - 5 pm (Breakfast is served at 8:30 am)

Location: 5 Bryant Park (Between little beet and Dos Toros)

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Reframing Problems for Better Solutions
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs

 

 

Who is it for?

  • This course is ideal for any non-strategy department employee. 
$1,050.00

Details

“Strategic” is a word that gets thrown about as much as “transformation” or “collaborative” or even “creative” in our business. And there seems to be more people professing strategy as their profession than ever. But the truth is, we’re all expected to be strategic these days, whether or not it says so on our business cards. In this highly interactive one day course, you’ll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as problem defining and insight generation. 

 

 

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Reframing Problems for Better Solutions
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs

 

 

Who is it for?

  • This course is ideal for any non-strategy department employee. 

About Jurene
 

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and composition. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School


 

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.