Speed of Trust | Foundations

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Quick Overview

4A's Member: $850 per person

Non 4A's Member: $1,095 per person

*Note: Login with your 4A's Profile for Member Discount 

Trust is the new currency in today’s connected, collaborative world. Contrary to what most people think, creating trust is a learnable skill. When trust is low, individuals become suspicious of each other, their boss, and of the organization. They guard communication, speculate, and disengage. As a result, productivity grinds to a crawl and costs increase.

When trust is high, communication, creativity, and engagement improve. Productivity speeds up and costs decrease as attention is redirected toward objectives instead of suspicion and frustration.

The 4A's is partnering with Franklin Covey to bring you their Speed of Trust® Foundations work session, designed for individuals to become competent in using the framework, language, and behaviors that lead to high-trust teams and organizations. 



In the Speed of Trust Foundations work session, individuals identify and address “trust gaps” in their personal credibility and relationships at work. Using “real work” situations in the work session, participants:

• Practice the 13 Behaviors of High Trust to develop, restore, and extend trust.

• Create a Trust Action Plan to increase personal credibility and influence.

• Practice communicating transparently, respectfully, and directly.

• Identify how to extend appropriate levels of trust with co-workers.

• Improve their track record of keeping commitments through a Peer Accountability Process.




Learning Map



The Speed of Trust Foundations work session gives participants the language, behavior, and tools they need to increase their personal credibility and develop trusting relationships that lead to sustainable results. As a result of this work session, participants will be able to:


Participant Kit Includes:

• Participant Guidebook

• Speed of Trust Action Cards

• The Speed of Trust Book

• Speed of Trust Digital Coach app

• Trust Action Plan (TAP) KIT


Who Is It For?

This experience is designed for senior leaders at the VP level and above across your agency


Key Dates:

1 Day Workshop at 4A's NY Office, March 7 



4A's Member Price: $850

Non Member Price: $1,095


Program Registration Deadline: Thursday, February 28


Meet Your Trainer: Jennifer Cohen


Jen Cohen has been with FranklinCovey more than 10 years and has spent her career developing leaders as both a Consultant and Coach. Clients value her unique blend of real-world experience and applicable business knowledge. Some of Jen’s accomplishments at FranklinCoveyinclude creating and delivering a Coaching for Leaders program that resulted in the training of over 800 managers at various levels at for-profit and nonprofit organizations, and partnering with the Global Head of IT at top consulting firm to create and deliver a custom program to spearhead a global organizational change. Before joining FranklinCovey, Jen worked for several years in Human Resources and Organizational Development Management at various organizations. She graduated cum laude with a B.A. from the University of Connecticut in Psychology and Sociology. She earned certification in Human Resources Management from Bentley University, certification in Professional Coaching from Cambridge College, and completed an ASTD certificate in Instructional Design. Jen is qualified in the Myers-Briggs and other assessments. 


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