Duration: 4-6 Hour session
Location: 4A's (5 Bryant Park New York, NY)
Price: Members ($700) Non-Members ($850)
How do other agencies manage to the scope
Who is responsible for holding the client responsible for scope creep
Who approves doing incremental work for free (investment)
Do clients think we bring something different?
Do they want something different? Are they willing to pay for something different?
Does your process or offering demand a premium?
Pricing small incremental scope items.
Where are the opportunities? How do you find and sell?
How do you target longer-term opportunities (like other brands the company has)?
Is it ok to negotiate?
What are the variables at play – scope, fee, timing...?
Do clients have more than they say they do?
The industry’s first “Double-agent” focused on driving top and bottom-line business results. Passionate about delivering genuine value and driving results through collaboration, Brett most recently was the Chief Procurement Officer, a role created in partnership with the CEO at MDC Partners to work extensively with its agencies to optimize clients’ marketing investments. Throughout his career, he has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement. Brett spent his early career in management at advertising and media agencies. He then switched gears and spent the next decade client-side, leading efforts to establish first forays into marketing procurement for Time Warner, Nestlé and Anheuser-Busch InBev. Now leading a consulting practice, Brett is leveraging what he’s learned from both sides of the table to change the marketing industry, one relationship at a time.